Credit: Tokyo Metropolitan Government
THE Tokyo Metropolitan Government has launched a new branding campaign for Tokyo that will help build a stronger impression of the city as a tourist destination ahead of the 2020 Tokyo Olympics/Paralympics.
Named simply as the Tokyo Brand Promotion Campaign, it features a new & TOKYO logo, as well as a new slogan, A city that promises all kinds of fun by constantly generating new styles while bringing tradition and innovation together.
According to a press statement, the slogan is used to spread “the underlying message to the world that Tokyo is a city where a variety of people, things and events create new kinds of enjoyment by forming new values and connections”.
As for the new logo, various words or corporate identities are meant to be inserted before the “&”, enabling it to be used widely by Tokyo residents, private businesses and foreign tourists as a tool for conveying the city’s value and appeal to the world.
