WITH the next headline-grabbing disaster just around the corner, can you handle the media and the buyers?
As the industry gets hit by one crisis after another, TTG Asia Media’s workshop at ITB Asia in Singapore on October 21 will field top journalists and media practitioners giving their views on how to engage the media constructively and creatively, and how crisis management must progress beyond the SOP like media fam trips and using social media.
CEOs from recent disaster-hit destinations will also give a reliable account of recovery progress to-date and share their thoughts on the media/buyers’ role in rebuilding.
Data-crunchers will pinpoint the common patterns or trends that stand out again and again when a crisis hits – how traffic redirects itself, the role data and intelligence play in crisis management and how affected destinations can adjust their sales and marketing efforts.
The two-hour not-for-profit workshop will be held on October 21, 11.00-13.00 at Marina Bay Sands, Sands Convention Centre, Basement 2 Hall D-F. This is within ITB Asia travel mart. It is free for all ITB Asia delegates while arrangements have also been made for a visitor pass at discounted rates.
Seats are on a first-come-first-served basis as the room could accommodate only 150 pax. To-date, more than half of the seats have been taken up.
Journalists and media practitioners who will speak at the workshop include Kannan Chandran, founder and publisher, E-Quill News Media and Six-Six News; Imtiaz Muqbil, executive editor of Travel Impact Newswire; and Ken Scott, former journalist and now PR practitioner of Scott Asia Communications.
Listen also to the real experiences and recovery updates from direct sources including Marcus Cotton, managing director of Tiger Mountain Nepal, and Jamili Nais, director, Sabah Parks, who was personally involved in the search, rescue and now rebuilding of Kota Kinabalu mountain trails.
Data-driven analysts include Stewart Hunter, director Asia-Pacific of Sojern, and Todd Arthur, managing director Asia-Pacific of HRS.
The workshop will benefit the media, PR practitioner, seller, buyer, NTO marketer – practically anyone who wishes to learn how to engage the media better. Register now at the following website or contact Stephanie Toh at (65) 6395 7531 or stephanie.toh@ttgasia.com.
