TO CELEBRATE its 10th anniversary this year, Hong Kong Disneyland Resort last week gave the Indonesian travel trade a prelude of the destination’s upcoming attractions, marking the first of its South-east Asian sales missions that include Indonesia, Malaysia, Thailand and the Philippines.
Martin Leung, travel trade sales director, Hong Kong and international, Hong Kong Disneyland Resort, told TTG Asia e-Daily that the resort has witnessed significant growth from the South-east Asian market.
Of the record-breaking 7.5 million guests who visited the resort during fiscal year 2014, 20 per cent came from international markets, with Indonesia recording 12 per cent growth in attendance since fiscal year 2010.
“Less than six hours’ flight from Jakarta, Hong Kong Disneyland Resort is the closest Disney theme park to Indonesia,” Leung added. “This makes it uniquely accessible and affordable. We will continue to work hand in hand with the travel trade here to spread Disney’s magic to guests in Indonesia.”
To grow the market amid rising theme park competition in Asia, Leung commented that Hong Kong Disneyland would continue its strength in “telling stories”, innovating and launching new attractions such as the Iron Man Experience and Disney Explorers Lodge, which are slated for opening in late 2016 and 2017 respectively.
Hong Kong Disneyland has also participated in various outbound travel fairs in Indonesia to entice outbound travellers with special offers and bonuses.
