SOUTH Korea’s Visit Korea Committee and the Seoul Metropolitan Government have struck up a partnership with GTA to help the country recover from the tourism impact of the recent Mers outbreak.
GTA has drawn on its huge clientele of travel consultants throughout China, Hong Kong, Indonesia, Taiwan and Thailand, to bring 420 of these industry professionals on a fam trip to South Korea. The trip also coincides with the 2015 Seoul International Travel Mart from September 15 to 17.
In addition, GTA’s clients will spend a day meeting South Korean hoteliers and providers of destination services, experiences and attractions, as well as attending a gala dinner to celebrate future cooperation.
“Travel (consultants) can be powerful advocates and spokespeople for a destination in a way that websites can never be, so we are delighted to be playing such a significant part in this initiative,” said Cyndi Ng, GTA’s head of strategic partnership and market development for Asia-Pacific, the Middle East & Africa.
GTA is also currently running the Korea Grand Sale, which offers consultants a 50 per cent discount at 11 selected hotels for their clients.
Other measures such as waiving visa fees for group travellers from China and South-east Asia, and K-pop stars signing up for promotional concerts and performances are also in the works.
