GLOBAL research agency GFK and the Australian Federation of Travel Agents (AFTA) have struck a partnership together to introduce a uniformed reporting currency to the travel industry.
With the agreement in place, participating AFTA members will now contribute to a weekly, consolidated, forward-bookings measurement using the GfK Travelscan business tool.
“We’re delighted to be working with AFTA to introduce a new travel industry market currency to Australia”, said Gwenno Hopkin, general manager of Gfk Australia. “The Gfk Travelscan product is already established in Europe and is being rolled-out throughout APAC,” added Hopkin.
Jayson Westbury, CEO of AFTA, believes that “as the travel agency community becomes more self-sufficient and less reliant on government in this industry-regulated environment”, travel data will be important to help sustain and establish good travel agents across Australia.
“I encourage all travel agency owners to get involved in this industry-wide initiative and to be part of sharing data with Gfk”, he said.
