GLOBAL travel interest in Greece has been relatively stable over the past few quarters despite the country’s financial difficulties, according to Sojern, a data-driven travel performance marketing engine.
Stewart Hunter, director for Asia Pacific, Sojern, said: “Over the past three quarters, we’ve seen Greece stay in the top 10 most popular destinations globally, except for Q4 of 2014, when they fell just barely outside of it.”
“In terms of travel strictly from Europe, Greece remains among the top 10 destinations, despite a drop during the second quarter of 2015 to position eight, from position four during the previous quarter,” he adds.
Hunter expects Greece’s tourism numbers to bounce back up despite the recent drops.
He said: “Since the announcement of the referendum, travel intent numbers to Greece have gone down by around 23 per cent, but we are already seeing indications of a rebound.
“In the long term, however, should Greece leave the Eurozone, its tourism could ultimately benefit from the devaluation of its currency, and that could potentially bring about an increase in tourism from the Europe and Eurozone countries specifically,” Hunter added.
