ACCOR has launched the 211-room ibis Styles Jakarta Mangga Dua Square in northern Jakarta, located within Mangga Dua Square mall, next to Novotel Jakarta Mangga Dua Square.
Adi Satria, vice president for sales, marketing and distribution, Accor Malaysia, Indonesia, and Singapore, said: “The multi-branded combo concept hotel is one of Accor’s strategy to expand its network in Indonesia.
“At the same time, it is to anticipate the demand of domestic and international guests looking for different types of hotels within a specific location. The multi-branded concept combines two or more hotels within the same locations with different Accor brands.”
The hotels at Mangga Dua Square mall area is Accor’s fourth multi-branded concept in Indonesia after Novotel and ibis Solo, Novotel and ibis Balikpapan, as well as ibis Budget Semarang and Novotel Semarang.
Coming up soon is the 400-room ibis Budget Jakarta Airport, which will complement the existing 251-room ibis Style Jakarta Airport.
“We will see more multi-branded concept properties, which are now being planned in Jogjakarta, Samarinda, Bandung, Surabaya, Pekanbaru, Bekasi and Jakarta,” Adi said.
Antonius Chandra, COO of Mangga Dua Square, said: “Mangga Dua Square is a mixed-use area. Having more than one hotel with different categories is part of our strategy to attract different crowds and markets to the area.”
Apart from the two Accor properties, there is an Amaris hotel – Santika Indonesia’s budget brand – in the same location.
Fabrice Mini, general manager of Novotel and ibis Style Jakarta Mangga Dua Square, said: “One of the advantages of having this (combo properties) is it gives us flexibility to meet corporate clients’ needs and budget, be it accommodation for their guests or MICE events.”
Ibis Style Mangga Dua Square has one 196-seat restaurant, three meeting rooms, a ballroom for up to 300 people, fitness centre, spa and kids’ club.
