THE Kuala Lumpur City Hall yesterday launched an international online tactical campaignIAMKL, with the objective of engaging an international audience in a fun manner while creating greater awareness of Kuala Lumpur among travellers.
The campaign runs up to March 31 and utilises social media such as Facebook, Twitter and Instagram, as well as the official campaign website (iamkl.com) to gain Internet exposure.
Foreign visitors are invited to upload ‘selfies’ of themselves with identifiable scenes of Kuala Lumpur in the background, and encouraged to share their posts with friends online, thereby creating a viral effect that will garner more awareness.
Non-Malaysians aged 25 years and above can also take part in the ‘I want to go there’ contest to stand a chance to win a return ticket to Kuala Lumpur.
Yesterday’s event also saw the launch of a free bi-monthly e-newsletter, Hello KL, a resource for all parties selling the city, allowing them to develop creative tour packages and itineraries, according to Ahmad Phesal Talib, mayor of Kuala Lumpur. Hello KL can be downloaded via Kuala Lumpur City Hall’s official website, visitkl.gov.my.
