Accor expands reach in Indonesia and Myanmar

ACCOR has opened the 266-room Novotel Tangerang, the group’s first Novotel branded property in the Banten area.

Located on top of Tangcity Superblock in Tangerang City, the hotel is expected to cater to family, business and MICE travellers.

Gerard Guillouet, COO, Accor Malaysia, Indonesia and Singapore, said: “Tangerang is the third largest urban centre in the Jabodetabek (Jakarta-Bogor-Depok-Tangerang-Bekasi) region after Jakarta and Bekasi. The development of Tangerang City and its surrounding infrastructure has brought a positive impact to the hospitality industry.

“Strategically located, only 25 minutes from the airport and providing easy access to Jakarta, the hotel offers (a choice of) accommodation… for all types of travellers visiting the area.”

Guillouet said since the hotel’s soft opening in March with 150 rooms, increasing to the total of 266 rooms recently, Novotel Tangerang has been well accepted in the market. Average occupancy for October is 70 per cent.

“This is in line with the other hotels we operate in Banten, which are running around 80 per cent occupancy,” he said.

Novotel Tangerang joins other Accor hotels in Banten, including Mercure Serpong Alam Sutera, ibis Style Jakarta Airport and ibis Gading Serpong. Ibis Budget Jakarta Airport will be built adjacent to the existing airport hotel and is scheduled to open early 2015.

Meanwhile in Myanmar, Accor also opened the third international brand hotel in the capital, The Lake Garden Nay Pyi Taw, last month.

Part of the MGallery Collection, the hotel is five minutes away from the Myanmar International Convention Centre and 20 minutes from the international airport. It offers 165 rooms, a 250-pax conference room, six meeting rooms and two boardrooms.

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