THAILAND’S Bespoke Hospitality Management Asia (BHMAsia) and Paris-based Louvre Hotels Group have entered into an agreement that aims to strengthen the management and development potential of their brands in Thailand.
Hotel management, development and consulting group, BHMAsia, will represent and expand the Golden Tulip brand in the South-east Asian country.
On the tie-up with Louvre, Anthony McDonald, CEO of BHMAsia, McDonald said: “With this partnership, we are not only representing the Louvre Hotels Group’s European brands in Thailand but also expanding our X2 design hotel brand to Asia and Europe through Louvre Hotels Group’s global network. We are initially working with them to represent our X2 brand in Indonesia and as part of our strategy to have 30 X2 (CrossTo) properties in the region by 2019. ”
Said McDonald: “We see the potential growth for the hospitality business here in Thailand as the AEC will commence in 2015, driving demand for international standard hotels and global chains.”
Mark Van Ogtrop, managing director of Golden Tulip South-east Asia, commented: “It is important that we have a trusted and professional partner in Thailand that can establish strong brand recognition and expand our business in this country. At the moment, we have over 30 projects in Indonesia and I believe that working with BHMAsia will bring similar success to us for Thailand market.”
