TRIPADVISOR has integrated Uber functionality into its app and mobile site, giving travellers a transport option to reach their desired locations.
The travel company yesterday introduced the ‘Ride there with Uber’ button, which shows users an estimate of Uber car fares and wait times for pick up when viewing restaurants, attractions, or hotel options. Users then tap the button to obtain Uber transport.
Both iOS and Android versions of the TripAdvisor app offer the feature, but only in English and Italian so far.
“TripAdvisor’s integration with Uber’s new public API puts requesting an Uber in context, right inside the TripAdvisor app,” said Jeff Holden, chief product officer at Uber.
“That’s a big deal, because it saves people time and simplifies their lives: instead of having to exit the TripAdvisor app, run the Uber app and enter the destination address, your Uber is on its way with just a tap, ready to whisk you off to the venue you were looking at.”
However, users will need to registered with Uber to use the function and this can be done on the Uber mobile site.
Adam Medros, senior vice president of global product, TripAdvisor, commented: “Millions of travellers rely on the TripAdvisor app to help them plan and have the perfect trip during all parts of their journey, and our partnership with the popular technology platform makes our app an even more powerful travel-planning resource.”
