BESPOKE Hospitality Management Asia (BHMAsia) is aggressively growing its portfolio locally and overseas, aiming for 30 more X2 properties by 2016.
In 2014, Thailand-based BHMAsia has so far launched design resort X2 River Kwai in Kanchanaburi, Thailand, and will open X2 Oasis Phuket Villa and X2 Mae Ping Villa in Chiang Mai in Q3 and Q4 of 2014 respectively.
BHMAsia’s development pipeline features six more properties for 2015, and announced plans for an X2 Apartment in Sydney and X2 Chiang Mai Villa last year.
Frederic Garnier, director of operations and development, said: “We have X2 overseas projects in China, Sri Lanka and Indonesia in the pipeline. While continuing the global growth momentum, our team is working hard to expand X2 properties into the popular and emerging destinations in Thailand. We are going to open two exclusive X2 Villas in Phuket and Chiang Mai in the next couple of months while the X2 Residences projects in Kamala, Koh Samui, Kui Buri and Koh Kood are ongoing. X2 Hat Yai Hotel is expected to open in 2016/2017.
“With some China projects under negotiation having over 150 rooms, we are confident to have 30 X2 properties by 2016. We have a strong team with a lot of energy and international experience. Inquiries from property owners and investors are always welcome.”
Setting up shop in Bangkok meanwhile, has proven to be trickier than expected. Said X2 founder, Anthony McDonald: “We are currently looking for a property developer or hotel investor to work with to undertake a flagship project with us. The X2 brand has a strong mixed-use “Hotel-Residence” model that provides exceptional returns for a property investor, so hopefully we can identify the right partner for us to do a larger-scale project in the capital.”
