CARLSON Wagonlit Travel (CWT) will integrate a score-keeping functionality to its mobile app CWT To Go in order to encourage corporate travellers to adhere to company travel policy.
Travel Gamification is a game-style loyalty scheme for companies in which employees earn points for compliance and track their position on the company’s gamification leader board.
Joel Wartgow, senior director, CWT Solutions Group, Americas, said in a press release: “Travel Gamification is a tool travel managers can use to positively reinforce behaviour compliant with their travel programme. Providing travellers access to the tool via CWT To Go will help them understand the impact of their purchasing decisions, providing travel managers further opportunity to educate and influence their travelers to support the goals of their travel programme.”
Each company’s Travel Gamification programme is customised to the client’s needs.
Wartgow added: “As supplier pricing appears likely to increase through 2014, it’s more important than ever for travel managers to find innovative solutions to drive savings. With Travel Gamification now available and optimised for CWT To Go, we are offering even more ways for companies to encourage traveller buying behaviours that will drive programme performance.”
