WITH a bumper crop of new hotel owners signing up with Best Western Australasia in the last year, the chain of hotels has launched a new website to serve as an information hub.
The website joinbestwestern.com features a contemporary design and is meant to educate regional and international hoteliers, owners and developers on the benefits of Best Western branding in Australasia.
Best Western’s general manager of development, Barry Fleischmann, said: “We’ve built the web and mobile site to share localised information about branding with Best Western in Australia, New Zealand and Oceania…We’re pleased that joinbestwestern.com offers a deep look into the value of brand membership.”
Best Western Australasia’s chief executive, Rob Anderson, observed that 2013/2014’s new member signings were the most positive in 20 years. “Business is up, results are up, and we’re seeing excellent growth in our midscale and upscale hotel types, driven by the successful expansion of Best Western Plus.”
The chain signed 21 hotels and launched 14 last year.
