PAN Pacific Hotels Group is adding extra resources into the China market with the opening of a new global sales office in Beijing, its second in the country after Shanghai.
Leading the new office is Charles Cheng, who will take up the role of director, global sales, Beijing. He will be responsible for managing key clients in Northern China and expanding the market through bookings for all the group’s properties.
Cheng brings close to 20 years of industry sales experience in China and was most recently director, global sales, Northern China at Langham Hospitality Group.
The new Beijing office will support the group’s growing portfolio in China that saw the addition of four Pan Pacific hotels over the past year – Pan Pacific Xiamen, Pan Pacific Suzhou, Pan Pacific Ningbo and Pan Pacific Serviced Suites Ningbo.
Pan Pacific Hotel and Serviced Suite Tianjin will debut with 319 rooms later this year. Chengdu and Zhuhai properties are also in the pipeline.
Kevin Croley, senior vice president, marketing & sales, Pan Pacific Hotels Group, said: “The opening of our new global sales office in Beijing and Charles’s appointment mark the latest in the group’s recent chain of developments in China, made in strategic response to the global importance and vast potential of the country’s domestic and outbound travel market.
“As a top Chinese city, Beijing is central to China’s tourism developments and represents a key source market for the group’s properties within and outside of the country. Our new Beijing global sales office, helmed by an experienced and capable Chinese sales veteran, will put the group in a more advantageous position to expand our customer reach and strengthen our foothold in this critical growth market,” he added.
