GLOBAL marketing platform Chic Collection will launch its new GDS private label code and Guest Connect booking engine at the upcoming ILTM Asia show in Shanghai on June 2.
Chic Collection is introducing its FF – which stands for A Feeling not Formula – private label code for GDS systems, which will connect members to more than 65,000 travel agencies, major travel suppliers and websites internationally.
Secondly, Chic Collection will unveil its new booking engine. Developed by Sabre Hospitality Solutions, it allows consumers to make direct reservations at Chic Collection’s member hotels in real time.
Nigel Bolding, founder and CEO of Chic Collection, said: “Through the launch of our new working model we aim to connect member hotels directly to their target consumers while also offering sophisticated travellers a smooth and stress-free booking experience.”
The marketing platform is also in the midst of putting together a digital marketing strategy aimed at increasing page views to its website.
Chic Collection has representative offices in the UK, Germany, Dubai, Singapore, the US and Saudi Arabia.
