MALAYSIA and the Asia-Pacific can expect four more Pacific Regency Hotel Group (PRHG) properties by end-2014, following the launch of the group’s first Pacific Express Hotel in June.
“Extending our global brand presence by having a name that will be associated with our hotels and properties is a key step in our focus of generating enhanced revenue,” said PRHG managing director, Don Lim, in a press statement.
The group plans to invest in three properties every three years, including the acquisition of new properties in the region, refurbishment of hotels, and customer relationship management tools, according to its executive director KC Lim.
It is also investing in training to develop future leaders for managerial roles in the industry.
A property is planned for opening in Shenyang, China, this year.
