MARKETING, branding and the use of social media will take centre stage at the second PATAcademy-HCD training session, as part of the association’s steps to promote human capital development (HCD) within the industry.
As before, participants will be engaged in practical and interactive learning experiences. In this edition, running from June 17 to 20 at the PATA Engagement Hub in Bangkok, they will be tasked to work in a group on destination projects, crisis cases or events, and evaluate the impact of these events on business. Presentations will be shared at the end of the programme.
PATA has arranged a line-up of speakers from the travel and technology industries including: ForwardKeys.com’s Olivier Jager, Digital Innovation Asia’s Jens Thraenhart, E-Tourism Frontiers Kenya’s Damian Cook, Twitter Singapore’s Sonal Patel and GFK Consultancy’s Laurens van der Oever.
The speakers and training sessions will cover a range of topics such as data analysis for marketing and forward planning; developing tourism through online branding and digital marketing; semantic search and behavioural targeting – marketing strategies for the tourism industry; leveraging Chinese social media for consumer engagement – from crisis management and brand awareness; real-time conversation: travel; and building the brand DNA.
Fees are US$998 for PATA members, US$1,200 for Chapter members and US$1,500 for non-members.
For further information and to register, visit www.regonline.com/PATAcademy-HCDJune2014.
The third PATAcademy-HCD training will take place in December 2014.
