STARWOOD Hotels and Resorts Worldwide is bringing the Aloft brand into the Australian market for the first time, having signed a management agreement with BGC affiliate, BAAC, for Aloft Perth Rivervale.
Scheduled to open in late 2016, the 224-key hotel is situated in the suburb of Rivervale, located east of Perth’s central business district. It forms part of a riverfront commercial and residential precinct.
Matthew Fry, senior vice president, acquisitions & development, Asia-Pacific, Starwood Hotels & Resorts, said: “Perth is undergoing a rapid transformation with the opening of restaurants, bars and retail outlets, and a US$750 million investment in its airport, all of which are creating a growing need for new, innovative and affordable accommodations.”
“Perth is a dynamic market, and this is the right time and destination for us to introduce the Aloft brand to Australia.”
The hotel will offer Aloft’s signature W XYZ Bar, grab-and-go Re:fuel F&B area, a full service restaurant, fitness centre, swimming pool with outdoor terrace area, 550m2 of meeting space, additional rooftop function space and guest parking.
Aloft Perth Rivervale will also feature the brand’s Smart Check In initiative that allows guests to use their smartphones to check in to the hotel and open their guestroom door, bypassing the front desk.
The new property joins Starwood’s portfolio of 10 operating hotels across Australia and is the third Accor hotel in Perth, after Four Points by Sheraton Perth that opened in 2012 and The Westin Perth, due to open in early 2017.
