HRS announces new brand positioning

HRS is employing a new brand logo and will gradually expand its products and services internationally to become a hotel solutions provider instead of just a hotel booking portal.

“The hotel market is highly fragmented and complex. Therefore, companies have an increasing demand for relevant data and individual solutions to optimise their travel management,” said HRS CEO, Tobias Ragge, in a press statement. HRS now covers the entire value-added chain for hotel bookings from hotel procurement, over booking transactions and innovative payment solutions to the transmission of relevant data for the analysis of the accommodation expenses.

“Our customers expect us to promote a strong presence globally. Especially the dynamically growing markets in Asia and Eastern Europe are in the focus of our international expansion,” he said, adding that HRS will also expand its hotel portfolio and negotiate corporate discounts for business travellers in other important growth regions such as South America and India.

Since 2012, HRS has provided companies with free support with the procurement of accommodation services. Requests for proposal and negotiations are supported by local purchasers in more than 50 markets and are conducted via a specially developed online-eRFP-platform, which meets the standards of the Global Business Travel Association.

Additionally, the company’s Paperless Travel solution centrally records and digitally organises and processes all hotel expenses, which are separately itemised, facilitating processing in Enterprise Resource Planning and accounting systems, relieving the single employee and reducing errors.

Sponsored Post