HILTON Hua Hin is being offered for sale through an international expressions-of-interest campaign launched this week by appointed brokering agent, JLL’s Hotels and Hospitality Group.
In a press statement, JLL said the campaign has already received a number of both domestic and international enquiries.
Its managing director, Mike Batchelor, said: “Hua Hin has emerged as one of Thailand’s dynamic resort markets over the past 10 years, in terms of demand and supply. Within only a two-hour drive from Bangkok, it is a popular weekend destination for Bangkokians.
“Hua Hin also continues to be a favoured holiday destination for Europeans and is gaining more popularity amongst international tourists. This is reflected by the strong trading performance of the hotel with average occupancy of over 70 per cent year-round.
“Hotels of this calibre are rarely offered to the market especially given that it is a strong trading asset with solid growth prospects due to its exceptional location, spectacular views and a globally recognised brand.”
The 298-key beachfront property in the heart of downtown Hua Hin features a large ballroom, a number of popular F&B outlets, as well as a high-rise tower which is irreplaceable today, as high-rise developments are no longer allowed to be built in such proximity to the beach under current zoning regulations.
