GLOBAL hotels recorded consistently higher average daily rates for leisure stays ahead of 2012 for every month last year, according to The Pegasus View for Q42013 released by Pegasus Solutions.
The report reveals that 2013 ended on a positive note, with volumes and rates up in both the corporate and leisure channels globally.
Leisure bookings began 4Q2013 with -0.8 per cent, but rose 1.9 per cent and 4.3 per cent in November and December respectively due to holiday demand.
Solid vacation demand helped hoteliers increase rates throughout the year, which in Q4 rose ahead of 2012 by 2.6 per cent, 3.3 per cent and 4.8 per cent in October, November and December respectively.
Year-on-year corporate bookings paused in November but returned with a 7.4 per cent jump in December. Growth with steadily improved rates was driven by increases in both transient and group business, including meetings.
Corporate booking rates stayed slightly ahead of 2012 in Q4, recording 2.7 per cent in October and 1.7 per cent both in November and December.
Pegasus Solutions CEO, David Millili, said the consistent growth means hotels are “watching and responding appropriately to growing demand”.
“We now see that device penetration for smartphones and tablets is being bolstered by higher consumer comfort levels with booking via mobile. That translates to real revenue opportunity for hotels with reliable mobile sites and technology in place,” he added.
