THE Ascott has opened Citadines St Georges Terrace Perth after a five-month, multimillion dollar refurbishment and rebranding.
Formerly the Somerset St Georges Terrace Perth, the Citadines St Georges Terrace Perth has undergone a A$5.1 million (US$4.5 million) facelift. Its lobby now boasts of contemporary art pieces by local artists and a colour scheme of dark grey with pops of crimson or yellow.
The 85-unit property sits in the heart of Perth’s business district and is only a street away from the Esplanade overlooking the Swan River.
Citadines St Georges Terrace Perth offers studio and one-bedroom apartments complete with fully equipped kitchens or kitchenettes, free Wi-Fi and home entertainment systems.
The serviced residence is the second Citadines brand property and fifth Ascott residence in Australia.
Kenneth Rogers, regional general manager for Australia and Indonesia, The Ascott, said: “We have rebranded Somerset St Georges Terrace Perth to a Citadines to cater to the growing demand from savvy independent travellers in Australia who value the flexibility to choose the services they require to personalise their stay.
“Our Citadines on Bourke in Melbourne which is popular among these travellers has been performing well with occupancy of over 80 per cent. Bringing Citadines to Perth will enable us to strengthen our foothold in the city as demand for serviced residences remain strong from the resource and mining sectors.”
