JW MARRIOTT Hanoi is aiming to take the second spot in the Vietnamese capital’s hospitality market and pioneer a new wave of development for the city’s MICE sector.
The 450-room five-star hotel, which soft-opened in October, is the JW Marriott brand’s first property in Vietnam and the first five-star branded hotel to open in Hanoi for seven years. Its 17 meetings rooms with a combined total space of 3,600m2 and location next to the Vietnam National Convention Center is aimed at catalysing the city’s nascent MICE industry which has suffered from a lack of space, said Nelson Chow, director of sales and marketing at the hotel.
“We are aiming to be recognised as the new landmark MICE hotel in Hanoi,” he said, adding the property has the second largest events space in the city after the Meliá Hanoi, with the largest space on a single floor.
In a city where most properties are low- to mid-range local hotels, there is little competition at the top end. Sofitel Legend Metropole Hanoi leads the market, with its 112-year old heritage architecture and history, followed by Hilton, InterContinental, Sheraton and Sofitel Plaza.
“Previously nothing came close to the Metropole,” said Chow. “We’ve opened now and we’re looking to create and occupy that number two position in Hanoi.”
