INDONESIA’S Ministry of Tourism and Creative Economy this week launched a Mandarin website as part of its new China-Indonesia Tourism Year 2014 campaign that aims to boost arrivals from China.
Mari Elka Pangestu, minister of tourism and creative economy, said: “The site is specially designed for the Chinese traveller and not just translated from the ministry’s existing Indonesian or English-language website.”
The site, cn.indonesia.travel, includes details on the country’s tourist destinations, tour programmes for group and individual travellers, and general information about Indonesia.
“We are partnering with Indonesian and Chinese travel companies who create and run the package tour (contents) on the website,” Mari said.
The launch of the website is expected to foster the growth of arrivals to the country in the coming years.
“Visitor arrivals from China have shown double-digit increases in the last two years. We expect the number will reach 800,000 this year,” she commented. “Indonesia and China have agreed that by 2015, tourist traffic between the two countries will reach two million.”
