PELICAN Hotel Solutions is serving up a new solution that will allow hotels to harness the power of social media to attract potential guests.
This takes the shape of a widget that can be added to hotel website booking pages, through a tie-up with social seating and booking platform SeatID.
Potential guests log into their choice of social network, Facebook or Linkedin, and are shown a list of social network contacts who have stayed at the hotel, user comments, the number of likes, and evidence of multiple bookings.
According to Pelican, this represents the first implementation of social widgets for ticketing and booking websites in the hospitality industry, and is already in use by Wharney Guang Dong Hotel Hong Kong.
Hartono Liman, CEO of Pelican Hotel Solutions, commented that social booking is “one of the latest and most innovative trends in online booking”.
