THE newly launched TripConnect will allow independent hotels and boutique properties to bid for traffic to TripAdvisor and drive bookings directly to their websites, an option that was previously only available to OTAs and large hotel chains.
TripConnect is a self-service platform that gives independent accommodation owners the ability to place bids, according to their budgets, for favourable positions in TripAdvisor’s metasearch function, Hotel Price Comparison.
Stand-alone hotels can now add their direct rates and availability to the site and so enable travellers to click directly through to the property’s website to make a booking.
TripConnect is a cost-per-click solution that charges hoteliers when a traveller clicks through to their website or reservation page.
To participate, hoteliers must have a valid Business Listings with TripAdvisor and work with an Internet booking engine that partners with TripAdvisor in providing TripConnect.
Other features offered on TripConnect include automated post-trip review collection through Review Express and revenue tracking services.
