TO ENHANCE the attractions industrys experience creation capabilities, the Association of Singapore Attractions (ASA), Singapore Tourism Board (STB) and Singapore Workforce Development Agency (WDA) have joined hands to kick off a series of seminars and interactive masterclasses.
The Attractions and Development Series is the first initiative to be executed under the Attractions Industry Productivity Roadmap, to help the industry sustain revenue growth through the rejuvenation of visitor experiences.
Throughout the series, to be implemented from this month until March 2014, participants will learn how to craft compelling stories, deliver memorable experiences and develop dynamic business models, via lectures, hands-on activities and in-depth discussions.
Speakers and facilitators for the seminars and masterclasses were selected based on their relevant experiences and global portfolio of projects in the industry.
The first seminar and masterclass took place from July 9 to 10 and was facilitated by Metaphor, a leading masterplanner and designer for attractions, museums and landscapes worldwide, based in the UK. It attracted around 150 participants.
Participants who successfully complete all five seminars and at least three of the four masterclasses will be awarded a certificate of completion jointly endorsed by ASA, STB and WDA.
Janice Foo, director of tourism division, WDA, said: “Insights gained from the sharing of best practices among local and international experts from the industry will provide the practical knowledge required to meet real life challenges.
“By tapping on these holistic training options, our tourism workforce is primed for more sustained growth in the industry.”
The next seminar is expected to take place in September. Interested industry members can contact the ASA Secretariat office.
