A NEW partnership between Lenovo and 3rd Planet will allow travel and tourism players to reach users of Lenovo PCs, smartphones and tablets globally through the Wonders of the World app.
Lenovo and 3rd Planet have signed an MoU to explore how the tourism industry can brand themselves through the app, which Lenovo will make available on their latest range of devices beginning 1Q2014.
Through the Wonders of the World app, users can explore travel destinations in a realistic and interactive 3D environment on their electronic gadgets, as well as share the 3D scenes via social media.
Terence Mak, CEO, 3rd Planet, said: “With this partnership, tourism organisations participating in the Wonders of the World project will now have additional branding opportunities.”
“We will work with Lenovo to provide customised apps on the various operating systems within Lenovo’s range of products for the particular tourism organisation, featuring its brand and slogan, and direct users to the exact interactive 3D scene page of the country of city,” he explained.
“Tourism oganisations can also choose the specific markets they want to reach out to,” Mak added.
3rd Planet recently launched the Wonders of the World app for mobile devices, part of the Wonders of the World Project, a global event that will allow the international tourism industry to showcase the best of each country’s travel destinations to travellers around the world in an interactive 3D environment (TTG Asia e-Daily, May 9, 2013).
