THE newly launched four-star Dorsett Singapore is expecting bookings to pick up from this week, pushing occupancy into the 90 per cent range.
Dorsett Hospitality International soft-opened its first hotel in Singapore on March 28, putting a third of its total guestroom count and a restaurant into operation for the time being (TTG Asia e-Daily, March 22, 2013).
According to general manager Philip Wong, the 285-key hotel has been enjoying a 40-50 per cent occupancy thus far, with the first guests hailing from Asia and Europe.
“The hotel landscape in Singapore may be competitive but there are pockets of opportunities. I expect our location to give us a stronger corporate crowd and I’m targeting a 60-40 corporate and leisure mix for our clientele.
“I am also targeting a geographical mix of 70 per cent Asians, and the rest from other parts of the world,” Wong said, adding that the hotel will work closely with OTAs and traditional travel companies in drawing travellers.
Although Dorsett Singapore is positioned as a four-star hotel, it features creature comforts such as posturepedic mattresses, 40-inch LED televisions and rain showers along with artistic touches such as snakeskin wall covers, chandeliers as wall décor and quirky wall-mounted cameras as tags for room numbers.
Wong said: “While Dorsett Singapore is marketed as a four-star hotel, its location is worthy of five stars. However, we have to be fair (to our customers) and not peg ourselves as a five-star hotel since our room sizes begin from 22m2 and most have no bathtubs. The design element here is strong, and we hope it will, along with our service promise, encourage guests to decide on our true star rating.”
Dorsett Singapore sits above Outram Park MRT interchange station on the fringe of the business district. It will house a roof garden, meeting and event facilities, a business centre with full secretariat services and meeting rooms, a gym, an outdoor pool with a sun deck, an outdoor Jacuzzi and four dining outlets when it is fully open in 3Q2013.
Complimentary Internet access is also offered throughout the hotel.
