SIX SENSES Hotels Resorts Spas will launch its Six Senses brand in the Caribbean, South America and Bhutan as it embarks on an expansion strategy that will see it add five new-build properties in five countries by 2016.
The company is developing properties in St Lucia, the Dominican Republic, Columbia and Bhutan, while Six Senses Qing Cheng Mountain, China is expected to open by end-2013.
The proactive growth plan follows a number of key leadership appointments, including Wolf Hengst as executive chairman, Neil Jacobs as CEO and Anna Bjurstam as vice president of spa and wellness. President Bernhard Bohnenberger will continue in that role, reporting directly to Jacobs.
Six Senses will also introduce a new visual identity, scheduled to go live with a new web site in early March. The six-sphere pyramid graphic will be retained, but reproduced in purple. It will be reproduced in green to be used specifically for the Six Senses Spas.
