SINGAPORE-based Asiatravel.com Holdings last week inked an agreement with China Xinhua Travel Network Services to supply the latter’s online wholesale system and provide XML integration of its database for a period of three years.
Xinhua, which has 30 branches and more than 400 retail outlets in major Chinese cities, will adopt Asiatravel.com’s online wholesale system, TAcentre.com, to book hotels, tours, attraction tickets and flight packages.
Asiatravel.com will also supply its global data of travel products to 51you.com’s system, a travel site owned by Xinhua.
Asiatravel.com’s executive chairman and CEO, Boh Tuang Poh, acknowledged the growth of international travel from China and added that “Xinhua Travel’s extensive network of agencies and business travellers will help us strengthen our presence in China”.
Xinhua Travel CEO Su Zhi Yi said: “As more Chinese traveller are seeking overseas destinations, we see a need to provide them with the most accurate data, price and inventory within the shortest possible time, and having this supply from Asiatravel.com will boost our operational and customer service efficiencies.”
