SINGAPORE-based The Ascott Limited has dipped its toes into North American waters through the sealing of a marketing partnership with AKA, a luxury brand of serviced residences, and the appointment of Serviced Apartments Worldwide (SAW) as its sales representative in the country.
Ascott’s marketing partnership with AKA will see the former recommend its US-bound customers to stay at AKA properties while AKA will refer its customers to lodge in Ascott’s properties when travelling out of the US. AKA provides luxury furnished suites in metropolitan US locations, widening Ascott’s reach to 80 cities across the US, Europe, Asia-Pacific and the Gulf region.
Meanwhile, Ascott has also named SAW’s Carol Barron as its sales representative in the US and Canada market. As sales representative, she is charged with driving sales and promoting Ascott serviced residences.
Tony Soh, Ascott’s chief corporate officer, said: “Ascott’s serviced residences are located in key cities where many American multinational corporations have set up operations. Currently, these companies account for more than 30 per cent of our corporate business and we expect this to increase.”
He added that international outbound business travel from America was forecast to increase and travellers were expected to stay for longer, generating demand for serviced residences.
