LONDON-based broadcaster Travel Channel International has joined PATA as a Preferred Partner, a partnership that will enable both parties to share data including research, statistics and analysis and to develop joint consumer and industry surveys and reports.
The tie-up will also allow the two to collaborate on brand-building opportunities at major events such as PATA Annual Conference, PATA Travel Mart and PATA Hub City Forums.
PATA CEO, Martin J Craigs, said: “Our mutually beneficial partnership with Travel Channel International will give our members special access to exciting programmes and great insights during PATA events. Travel Channel presenters are well versed in addressing the latest trends affecting the travel industry such as luxury getaways, backpacking adventures, culinary holidays, green trips and more.”
Owned by Scripps Networks Interactive, Travel Channel transmits 24 hours a day in 21 languages to 130 countries in Europe, the Middle East, Africa and Asia-Pacific. Its core programming includes World’s Greatest Motorcycle Rides, Inside Luxury Travel, Globe Trekker, Essential and Travel Today.
