TAUZIA Hotel Management has launched economy brand Yello Hotels to complement its midscale Harris Hotels and the budget Pop! Hotels.
Yello Hotels – which takes its name from the word ‘hello’ – is targeted at today’s middle-class, Internet-savvy travellers, who make up 60 per cent of Indonesia’s population. The hotel’s design and décor are based on the concept of street art to reflect values like freedom of expression.
Rooms will feature king-size beds with 100 per cent cotton linen, while other offerings include free Wi-Fi, tablet corners and a healthy breakfast.
The group expects to operate 20 hotels under this brand, with four under construction: one in Jakarta, one in Bali and two in Surabaya. All are expected to open by end-2015.
Tauzia Hotel Management president director, Marc Steinmeyer, said: “We want to have a network of hotels in major cities and also in resort areas.The properties can range from 80 to more than 400 rooms, depending on the location and potential demand. Public facilities such as swimming pools will be optional depending on the location.”
While younger travellers are the main target group and direct bookings will be an important source of business, Yello Hotels will still use travel consultants and OTAs.
