IHG makes further inroads into Greater China with 10 new Crowne Plazas

INTERCONTINENTAL Hotels Group (IHG) continues its growth in Greater China with 10 Crowne Plaza Hotels & Resorts opening this year, bringing the total number of the brand’s properties operating in Greater China to 63.

Keith Barr, CEO, IHG Greater China, said: “Crowne Plaza Hotels & Resorts is the fourth largest upscale hotel brand in the world and one of the fastest growing brands in Asia-Pacific with a strong development pipeline. We are thrilled to announce these 10 new hotel openings, as they reinforce our serious commitment to growth in Greater China.”

Opening this month are Crowne Plaza Hefei, Crowne Plaza Huangshan Yucheng, Crowne Plaza Shanghai Anting Golf and Crowne Plaza Xi’an. Next month, Crowne Plaza Hong Kong Kowloon East and Crowne Plaza Zhenjiang will debut while Crowne Plaza Xishuangbanna, Crowne Plaza Xuzhou Dalong Lake, Crowne Plaza Lanzhou and Crowne Plaza Tianjin Meijiangnan will open their doors in the last quarter.

The 359-room Crowne Plaza Hong Kong Kowloon East will be the second Crowne Plaza hotel in Hong Kong, offering 2,400m2 of function space, including 11 multi-function rooms to accommodate 1,250 guests for banquets and 2,000 guests for receptions.

The Dai Palace-inspired Crowne Plaza Xishuangbanna in southern Yunnan, which forms part of the brand’s push into China’s top resort destinations to tap inbound and domestic tourism, features 520 rooms, a 1,500m2 ballroom that can accommodate 1,000 pax in banquet style, two junior ballrooms and 12 meeting rooms.

By the end of 2012, Crowne Plaza will become the largest upscale international hotel brand in Greater China with properties across 50 cities and another 50 scheduled for opening in the next five years.

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