THE SINGAPORE Expo Convention and Exhibition Centre is looking to attract events beyond its core segment of business events and trade shows, as its surroundings gradually take on a livelier feel through the emergence of new retail, commercial and hotel developments.
Speaking to TTG Asia e-Daily during the preview of A Moving Masterpiece: The Song Dynasty as Living Art exhibition in Singapore earlier today, Aloysius Arlando, Singex Group CEO, said: “Society is evolving and becoming more vibrant, and that is translated into the tapestry of Singapore’s event industry, which is seeing more event genres.”
“We, too, want to ensure that our events will appeal to more segments. While our key focus is still on business events, we will take on events of marked difference when such opportunities present themselves.”
The exhibition, which showcases a computer graphic animation of the renowned Song Dynasty scroll painting, Qing Ming Shang He Tu, as well as the life and traditions of the ancient Chinese dynasty, is Singapore Expo’s inaugural large-scale art exhibition, according to Arlando.
The animated painting, measuring in at a massive 128m by 6.5m, is produced by Crystal CG – the company behind graphic visuals seen during the 2008 Olympics in Beijing and 2010 World Expo in Shanghai – and has already toured Hong Kong, Taiwan and Shanghai.
The Singapore showcase is an expanded version, featuring more artefacts and insights into the Song Dynasty.
Arlando said the exhibition would hopefully appeal to residents in Singapore, travellers and event delegates.
“Corporates who want to have an event in a unique venue can hold it in the animation hall. We can also work with event planners to develop a package that includes a visit to the exhibition,” he explained.
Partnerships have also been formed, with travel trade partners in Singapore and the rest of South-east Asia, to market the exhibition as part of an FIT package.
A Moving Masterpiece: The Song Dynasty as Living Art opens tomorrow and tickets retail for S$21 (US$16) per person. The exhibition will conclude on February 8 next year.
