Firefly to launch online tactical campaign

FIRELY is planning to launch a sales promotion via its online channels, and will be offering up to one million seats at reduced fares.

Ticket prices will start from as low as nine ringgit (US$3) for a one-way, all-in ticket.

The promotion, applicable to Firefly’s entire network and even soon-to-commence routes, will run from July 11 to 12. It is valid for travel from August 6, 2011 to October 27, 2012.

Firefly’s head of marketing & communications, Angelina C. Fernandez, said: “This is the first time we are offering a mega sale of this nature, and for such a long travel period.”

“Our jet operations that began early this year have increased our seat capacity by almost 50 per cent. As a result, we are now able to offer one million discounted seats.”

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