Hong Kong Government and Hong Kong Tourism Board’s Tourism is Everywhere in Hong Kong campaign has spurred local tourism players to come up with new projects that showcase the city’s heritage and attractions, resulting in a slew of offerings that benefit visitors and locals.
Lanson Place Causeway Bay and Hong Kong Tramways (Ding Ding) jointly ran Ding Ding Qipao Tour on weekends from May 17 to August 17, 2025. The initiative offered a culturally immersive experience of Hong Kong’s heritage, allowing both locals and tourists to engage with the city’s history and traditions.
Area general manager Danny Tse acknowledged a “fundamental shift” in the motivations of visitors to Hong Kong, where the “focus has transitioned from shopping to deeper experiences centred around cultural appreciation”.
He said: “By capitalising on the diversity of Hong Kong’s culture, we aim to attract more international tourists and promote a deeper understanding of our city’s heritage.
“We believe that the uniqueness of travel stories often arises from cultural elements and discoveries that inspire people, making each experience truly unforgettable. We recognise the importance of delivering culturally immersive experiences that resonate with modern travellers seeking unique adventures. Therefore, we are committed to creating even more of these enriching experiences in the future.”
Earlier this month, the Mira Hong Kong, overlooking Kowloon Park, rolled out local experiences within its neighbourhood. It launched the Avian Miracles Bird Walks with World Wildlife Fund (WWF) guides – the first hotel-led bird-watching experience. Walks at the park are available on a weekly basis throughout the season.
Its director of communications, Joanne Yue, said: “This new activity for both hotel and local guests is an engaging, family-friendly experience that includes guided use of birdwatching tools, ecological education by WWF experts, and field exploration suitable for beginners without the need to leave the city.”
For a more immersive experience, she recommended taking a walk with an expert using a professional telescope, which allows participants to spot birds hiding in the park’s canopies and learn about the significance of green pockets in urban settings such as Kowloon Park.
Interest in the bird-watching experience has been encouraging, according to Yue, with a number of booking enquiries from locals keen on combining an urban nature discovery walk with a buffet breakfast as a family activity.
She added: “We see potential in leveraging our location and expertise in curating experiences for our guests that could involve tailored day trips to popular birding spots with local insiders, especially during the migration season when the weather is more suitable for hiking.”
