As the Indian outbound tourism market continues to grow for Tourism Australia, the NTO is devising its strategies to sustain and build on the momentum. Moving forward, Tourism Australia will prioritise high-yield travellers as well as the leisure and business events segments in India.
It also remains committed to investing in travel trade partnerships and consumer engagement initiatives to further boost Indian arrivals to Australia.

“India remains the fastest-growing inbound market for Tourism Australia. Prior to Covid-19, it ranked as our seventh-largest market. Today, it stands at number five and continues to be one of the most promising markets for the future. With India’s accelerating economic growth, we are witnessing a rise in the high-net-worth population, which will significantly contribute to outbound travel from the country,” said Nishant Kashikar, country manager – India & Gulf, Tourism Australia, during a media roundtable held on the sidelines of Australia Marketplace India (AMI) from August 3 to 6 in Jaipur.
According to the Australian Bureau of Statistics (ABS), visitor arrivals data for the year ended (YE) May 2025 confirms Australia welcomed 453,000 visitors from India, up by 10 per cent. The annual B2B event brought together more than 100 Indian travel agents and 82 Australian tourism operators. While 30 per cent of the sellers were visiting India for the first time, 20 per cent of all participating buyers were new to the platform.
According to Tourism Australia, Indian travellers are extending their stays, with the total number of nights spent in Australia reaching nearly 29 million – a 21 per cent increase compared to the previous year.
“The reason we are seeing this trend is because Indian travellers are no longer limiting themselves to just three or four cities; they are now exploring new states, territories and lesser-known regions across Australia,” added Kashikar.
According to Chennai-based Sriharan Balan, managing director, Madura Travel Service, the outbound demand for Australia in India has taken a great leap post-lockdown.
“We are opening an office in Sydney to catch up with the demand. We are hiring Tamil speaking drivers and guides to cater to our guests. We have student groups who are visiting Australia in November and January. Destinations like Tasmania and Cairns and Canberra are now also climbing up the popularity charts of the Indian outbound traveller.”
Presently, Victoria, Queensland and New South Wales are key popular destinations among Indian tourists. The ease of visa processing has played a vital role in promoting travel to Australia in India. The entire process is digitised with no interviews or biometrics needed.
“Visitors get up to a three-year multiple entry visa if they are travelling for the purpose of leisure or for a holiday and one gets up to a five-year multiple entry visa if travelling for MICE or business events. So, we are seeing a very high increase in terms of repeat visitation into Australia not just for leisure but also for business events,” said Kashikar.




























