In April, Sofitel introduced its new campaign starring Gillian Anderson and Dali Benssalah, the brand’s two ambassadors in a short film set in the Sofitel Mexico City Reforma, one of the brand’s flagship locations.
In this campaign, the brand pays tribute to cinema and Mexican culture, by showcasing Mexico City’s National Museum of Anthropology and a traditional market.
The two-and-a-half-minute film, The Encounter, shows two celebrities living the Sofitel experience differently, each at their own pace, guided by the same desire for freedom. For one, a film shoot at a colourful outdoor market, an exploration of local traditions and a lively gastronomic experience. For the other, wellness, sport, adventure and laughter with friends.
Anderson, a British-American actress famous for her roles in The X Files, The Fall, The Crown, and Sex Education, commented: “I have always had a restless spirit and this new campaign by Sofitel embodies exactly that hunger to explore and what better location to celebrate that mindset than the phenomenally stimulating and sensuous Mexico City.”
“The pleasure of getting lost in Mexico City. The joy of meeting up at the Sofitel. Both already look like movie sets. (It’s) an honour to be a Sofitel ambassador in front of these cameras,” shared Dali Benssalah, a French-Algerian Benssalah, who achieved international fame with his role in the James Bond movie, No Time to Die.
The campaign invites travellers to discover the local culture, to open up to others, and to live the Sofitel experience.
Dorsett Hospitality International has teamed up with Cathay to allow members of its loyalty programme, Dorsett – Your Rewards, to enjoy greater convenience, flexibility and rewards.
This collaboration allows Dorsett – Your Rewards members to convert their points into Asia Miles, with a conversion rate for each Dorsett – Your Rewards point equivalent to 10 Asia Miles.
Members of Dorsett – Your Rewards can earn and accumulate points by staying at any of the 22 participating Dorsett, Dao by Dorsett, d.Collection and Silka hotels across Mainland China, Hong Kong, Singapore, Malaysia, London and Australia.
The programme also offers instant benefits, including an additional 12 per cent discount on room bookings made via the hotel websites or membership platform.