TTG Asia
Asia/Singapore Friday, 27th March 2026
Page 274

Philippine Airlines, Singapore Tourism Board team up for travel campaigns

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Philippine Airlines (PAL) has signed a full-year partnership with the Singapore Tourism Board (STB) to promote travel to Singapore by offering discounts and special bundles for Filipino travellers.

The partnership launched a year-long line-up of activities including a campaign featuring content creators Laureen Uy with husband Miggy Cruz and lifestyle blogger and fashion designer Camille Co, complemented by a limited time seat sale.

The partnership comprises a year-long line-up of activities to attract Filipino travellers to Singapore

In addition, travellers to Singapore have much to look forward to, such as upcoming attractions and experiences including Bird Paradise, illumi, Harry Potter: Visions of Magic, Minion Land in Universal Studios Singapore, and Disney Adventure by Disney Cruise Line.

Stanley Ng, president and COO of PAL, said: “Building on our shared success, we look forward to working together to create more opportunities for more Filipinos to experience how Singapore continues to be a world-class leisure destination.”

STB chief executive Melissa Ow shared: “The Philippines is one of Singapore’s key markets and has recovered strongly with the support of longstanding partners like Philippine Airlines. They have been instrumental in reinforcing Singapore’s position as a vibrant lifestyle destination… we are excited to bring our partnership with Philippine Airlines to the next level, and to welcome more Filipino travellers to Singapore soon.”

Travel sector falls prey to cybercriminals

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Grand Prix Season Singapore 2024 refreshes race-themed programming

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Maldives signs MoU with Fliggy to boost presence in China

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New hotels: Laguna Lakeside Residences, Travelodge Suites Busan Centum and more

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Trisara promotes movement for the mind with new retreat package

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Disney Cruise Line unveils first look into the heart of Disney Adventure

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Disney Cruise Line (DCL) has revealed all-new details about Disney Imagination Garden, one of the seven themed areas aboard the Disney Adventure, which will set sail from Singapore in 2025.

Disney Imagination Garden, the central hub of the ship, will transport guests into the pages of well-loved Disney stories alongside their favourite characters with its colourful landscapes.

Disney Cruise Line has unveiled details on Disney Imagination Garden, the heart of the Disney Adventure

At the centre of the courtyard is the Sorcerer’s Apprentice Mickey Mouse topiary that stands with his wand held high as if conjuring this magical garden to life.

The open-air garden will be set against a three-deck-tall, storybook castle art piece, a first-of-its-kind onboard a DCL ship. The space will also include a theatrical Garden Stage that will bring beloved Disney stories to life, an open area leading to a large staircase that will double as amphitheatre-style seating, and a selection of garden-view staterooms.

Here, guests will also find two eateries – Mowgli’s Eatery serving Indian, vegetarian and regional dishes, and Gramma Tala’s Kitchen, inspired by the scenery and island flair of Moana.

One signature entertainment experience performed on the Garden Stage will be Avengers Assemble!, an action-packed stage show with stunts and special effects where Deadpool makes his DCL debut to lend his signature irreverence and comedy to the spectacle.

“Disney Imagination Garden is the heart and soul of the Disney Adventure, where our guests will interact with our Disney, Pixar and Marvel stories in a whole new way,” said Laura Cabo, portfolio executive creative director, Walt Disney Imagineering. “Rooted in the rich legacy of Disney storytelling, we’re creating an area that will open doors to new adventures and encourage guests to create magic of their own.”

The other themed areas on the Disney Adventure include Disney Discovery Reef, San Fransokyo Street, Wayfinder Bay, Town Square, Marvel Landing and Toy Story Place.

More details about these themed areas will be released at a later date.

Practical experience key to developing curriculum for institutes of higher learning

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Hyatt to acquire Standard International and its brands

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Trip.com Group to showcase Thailand’s tourism offerings through new live-streaming hub

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Trip.com Group has unveiled its Asia Live Streaming Centre in the company’s Bangkok office in Thailand, which will facilitate daily content to showcase Thailand’s tourism offerings.

The launch of the Asia Live Streaming Centre marks a significant expansion of Trip.com Group’s content marketing strategies. It aims to bring the best travel inspiration and deals to adventurers via live-streaming, revolutionising the way partners and consumers connect to boost the tourism industry.

From left: Trip.com Group’s Edison Chen and Bo Sun; TAT’s Chattan Kunjara Na Ayudhya; Trip.com Group’s Boon Sian Chai and Sun Tianxu

The centre will serve as the group’s regional hub, broadcasting daily content in Thai on the social media channels of Trip.com Thailand in the first phase, and subsequently in English for international audiences.

Trip.com Group plans to partner with hotels, local attractions and businesses in Thailand to showcase various travel products and deals. The live-stream will focus on high-quality products, including the offerings listed on our Trip.Best, a ranking list on Trip.com that enables global travellers to select the best experiences a destination has to offer.

The live-streaming content will also increase exposure and provide additional sales channels for business partners, complementing the group’s existing marketing initiatives such as mega sales, exclusive collaborations with social influencers in Thailand, food tourism campaigns – all as part of a comprehensive, one-stop marketing solution.

Promotions for Trip.com’s double-digit mega sale campaigns on September 9, November 11, and so on, will be featured in the live-stream. The group intends to bring the live-stream content to its Trip.com sites in the South-east Asia region, with rollouts targeted for 1Q2025. The long-term goal is to expand this live-streaming initiative to other markets where the format continues to gain traction.

Bo Sun, chief marketing officer, Trip.com Group, shared: “The new live-streaming centre aims to capitalise on Thailand’s active social media user base and status as a top travel destination in the region. The move has the potential to elevate travel in the Asia region to new heights, as we leverage the power of live-streaming to engage with passionate travellers.”