TTG Asia
Asia/Singapore Monday, 13th April 2026
Page 2532

Lac Hong Voyages forms specialist events and marketing subsidiary

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RECOGNISING a lack of travel trade networking opportunities in Vietnam, Ho Chi Minh City-based leisure travel specialist and DMC, Lac Hong Voyages, has created an events and marketing arm that focuses on organising functions that connect practitioners in all areas of the tourism industry.

The new JTR Events & Marketing Co is led by both the owners of Lac Hong Voyages, Jonathan Tran and Robert Tan.

Tran said: “We have been toying with the idea of creating such a company for a long time. We realised that good travel trade networking functions were only available when a major trade show was in town, such as when ASEAN Tourism Forum came to Hanoi in 2009 and there were dinners and late night functions for delegates. But we need such networking platforms more frequently.”

JTR will host its first trade networking event on January 31 at Hard Rock Café in Ho Chi Minh City, which has already garnered the support of five-star hotels, airlines, spas and restaurants across Vietnam, according to Tran, who added that travel agents and corporate buyers have also registered for the event.

“Such functions allow operators of spas and restaurants to meet and talk business with tour operators, which is a rare opportunity here,” Tran said.

Besides organising travel trade networking functions, JTR will also provide marketing and research services to overseas travel companies seeking to tap the burgeoning Vietnamese outbound travel market. It is now representing firms such as South Korea’s Hong Sheng Travel and Indonesia’s MG Holiday.

“Vietnamese consumers are travelling out more frequently now, and many overseas tour companies are eager to win this piece of business. However, not many are familiar with the travel habits and desires of the Vietnamese traveller. That’s where JTR comes in. We provide market research into travel trends and behaviour, and help travel companies identify new products in their destinations that Vietnamese travellers will like,” he said.

To-date, JTR has helped organise table-top meetings, roadshows and networking events in Vietnam for the tourism boards of Hong Kong and Shenzhen, which were attended by Vietnamese travel companies and corporate buyers.

Five-year MICE master plan in the making for Chiang Mai

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THE Thailand Convention and Exhibition Bureau (TCEB) has linked arms with eight key government and private organisations in Chiang Mai to develop a framework to further raise the city’s profile as a MICE destination.

The five-year Chiang Mai MICE Destination master plan will be rolled out in three parts.

The first phase will be implemented throughout 2013, focusing on the development of the domestic MICE segment as well as infrastructure improvements. MICE education campaigns will also be introduced.

In the second phase, from 2014 to 2015, destination promotions will focus on regional cooperation blocks, such as the Greater Mekong Subregion.

Finally, in 2016 and 2017, efforts will be made to promote Chiang Mai as a global MICE city, one which is capable of hosting international mega events.

According to a press statement from TCEB, the framework will be submitted to the Cabinet for acknowledgement.

Thanin Supasaen, Chiang Mai governor, said, “Despite (Chiang Mai’s) huge economic potential, most people only know it as a cultural destination. As a result, the province’s economy relies on the travel season. A concrete master plan and clear strategy to make Chiang Mai a MICE destination will encourage development in all areas and generate greater income for business operators and the locals throughout the year.”

Narong Kongprasert, president of the Chiang Mai Chamber of Commerce, believes that the “rapid development of regional cooperation framework” such as ASEAN and Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation will lift demand for business events in member countries, benefiting Chiang Mai which sits “in the centre of the region”.

The development of the Chiang Mai MICE Destination master plan is recognised as a “significant strategic move for the country” by Thongchai Sridama, acting TCEB president.

He said: “Lessons learned from other countries show that the success of a MICE city is driven by its people and administration, and with the support of the central government. So, Chiang Mai is on the right track.”

Today, Chiang Mai has more than 33,000 hotel rooms and its international airport is Thailand’s third largest, after Suvarnabhumi and Don Mueang in Bangkok.

In 2012, the total value of Chiang Mai’s MICE industry reached 3.9 billion baht (US$129.7 million). Of this amount, 3.8 billion baht was contributed by 46,826 foreign MICE travellers.

Northern Territory courts leisure and MICE from Singapore

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TOURISM Northern Territory (NT) is pursuing aggressive growth in the Singapore market by stepping up its marketing in 2013 and appealing to culture- and adventure-loving leisure travellers, as well as corporate incentives.

A Tourism NT delegation comprising CEO, Tony Mayell, and state tourism minister, Matt Conlan, was in Singapore on Tuesday for a roadshow to meet the local media and travel trade.

Mayell said: “We may have painted ourselves into a corner (by selling ourselves as an adventure travel spot). It’s not a bad corner to be in, but we want to re-identify what is unique to the Territory and sets us apart from the rest of Australia, then spread awareness of that.

“As a mature market, Singaporeans are also more interested in art and culture now. So we want to broaden the approach in Singapore by adding another layer, focusing on cultural products such as aboriginal art.”

In 2012, Singaporean visitors to the Territory only numbered 6,000 out of more than 300,000 arrivals to Australia. The goal is to increase arrivals from the market by 30 per cent this year.

Mayell cited the city-state’s 82 per cent repeat visitor rate as one reason for interest in Australia’s sixth-largest source market.

“Awareness is a main obstacle in Singapore. This year, we will continue to educate consumers and the trade about what NT has to offer, as well as taking marketing efforts onto a digital platform,” said Grace Tong, general manager of Pacific Leisure Marketing, Tourism NT’s marketing representative in the country.

“Destination training is an ongoing activity, which we organise at the request of travel consultants, either in house at their offices or in collaboration with the National Association of Travel Agents Singapore,” she said.

This year, Tourism NT will also launch bi-monthly email updates for travel consultants to keep them informed on the latest developments in the Territory. Interested parties may subscribe to it at singapore.tourismnt@nt.gov.au.

As for the MICE market, Mayell said: “We have facilities for small meetings and incentives. We’ve seen groups book out the entire Wildman Wilderness Lodge for three days for such events.”

He also revealed that the state NTO was in the midst of working with SilkAir on a number of MICE campaigns. “We’re into our second year with SilkAir, who has been a fantastic partner. While we and SilkAir are keen to increase (flight) capacity, we have first got to ensure the yield is there.”

Looking ahead, Mayell said Tourism NT was still studying the interests of different regional markets. India and South Korea are on the radar, while there are plans to break into China within 12 months.

Costlier Borobudur tickets earn ASITA’s ire

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MEMBERS of the Association of the Indonesian Tours and Travel Agencies (ASITA) Jogjakarta chapter are irked by higher ticket prices for Borobudur Temple and its two sister attractions.

Starting this month, entry to the country’s highest-priced attraction will cost Rp142,500 (US$14.70), up from Rp135,000. While the published price remains at US$20, the selling price to the trade is derived from an exclusive agreement between the Borobudur, Prambanan and Ratu Boko Temple Park Management and ASITA Jogjakarta, which is pegged to the rupiah exchange rate published by the finance ministry at the start of the year.

ASITA Jogjakarta chapter chairman, Edwin Ismedi Himna, noted: “Our members are afraid that Jogjakarta will lose its competitive advantage to other destinations if the price continues to increase.”

He also pointed out that since tour operators had published their brochures in November, groundhandlers now had to bear the difference.

Marintur Indonesia executive director, Ismail Ali, said: “If you multiply the amount by the number of tourists in groups, it becomes quite substantial.”

He added with the entrance fee rising over the last few years, the trade may have to sell the Borobudur as an optional tour if this continued.

Panorama Destination managing director, Raka Ramayana, said: “(We) wish the management had notified us way ahead of the increase so that we could have incorporated it into our package pricing.”

However, Borobudur, Prambanan and Ratu Boko Temple Park Management’s director of marketing, Agus Canny, said: “The rupiah weakened this year, and therefore the price in rupiah became higher. Besides, contracting periods vary between markets, so there is never a good time.”

The company intends to distribute its tickets through the Abacus platform and offer tiered pricing according to sales volume. Agus said tickets would be available online for both B2B and B2C, and travel consultants around the world will be able to access prices in rupiah.

Read more in the ATF Daily

Trade lauds AirAsia X’s new KL-Jeddah flights

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MALAYSIA’s tour operators have welcomed AirAsia X’s new Kuala Lumpur-Jeddah service (TTG Asia e-Daily, January 18, 2013), which will ease the sector’s year-round seat crunch especially during the Middle East peak season between August 10 and September 10 this year.

Weekly seat capacity on the route will soar to 4,173 with the addition of 1,131 seats from February 16, when the thrice-weekly flight launches. Malaysia Airlines’ (MAS) and Saudia also ply the route five and six times weekly, respectively.

Andy Muniandy, director of sales and business development, Asian Overland Services Tours & Travel in Kuala Lumpur, said: “The new flights will bring more tourists to Malaysia as many seats on MAS are taken up by pilgrims returning from Mecca (accessed primarily via Jeddah).

“AirAsia X’s competitive airfares also helps as Saudi Arabians usually travel with big families of six or more people.”

Mani Ponniah, manager of Explore the Wonders Wholesale Travel, remarked that AirAsia’s new service provides travellers with more price options and would grow Malaysia’s share of tourists from Saudi Arabia, in the face of aggressive competition from Thailand and Singapore.

Malaysia’s arrivals from Saudi Arabia saw a 21.8 per cent year-on-year increase in the first nine months of 2012 – from 66,131 to 80,547.

While it is common for travellers to take a Gulf-based airline in Europe and transit in the Middle East to Kuala Lumpur, some European travel consultants are not biting.

Valentin Ciofiac, manager, outgoing & ticketing department at Atlantic Tour Bucharest, said: “Airline delays are a risk when taking a connecting flight on AirAsia X to Kuala Lumpur as the carrier does not have any airline agreements. Travellers prefer to purchase a single ticket.”

Meerbusch-based Agentur fur Reisen Tourismus und Exklusivitat project assistant, Melanie Potthast, said the service would appeal to Germany’s budget travellers who wished to stop over in Saudi Arabia.

Read more in the ATF Daily

Malaysia relaxes rules on Israel tours

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PILGRIMAGE tourists to Israel from Malaysia are expected to more than double this year after the latter’s government lifted the quota on numbers going to the Holy Land and allowed stays to be extended from 10 to 21 days, last October.

Israeli agent, Benny Binyamin, managing director of RTT Triple S Tours & Travel, said: “We are looking for more partners to work with in Malaysia. Good connections on national carrier El Al, which flies daily from Bangkok to Tel Aviv, will stimulate the market further. Our biggest market from South-east Asia is currently Indonesia.”

Johnson Francis, managing director of Oscar Holidays Malaysia, anticipates a five-fold increase in the number of departures this year, up from the three groups handled last year. He said: “We can now work on fixed departure dates and develop more itineraries.”

World Discovery Travel Malaysia managing director, Inbam Solomon, said seven groups had already been confirmed for scheduled tours combining Jordan and Israel for 1H2013. Last year, the company had 13 groups.

Describing the difficulties before, she said travel documents had to be submitted at least three months in advance to the authorities and sometimes approval would only be given two weeks before the departure date.

“We were tense as we also had to confirm with airlines at least three weeks prior to departure… If the quota was filled, we then had to cancel hotel bookings and there was a chance of losing our deposit.”

Ace Altair Travels Malaysia managing director, Anthony Leopold, added: “With the lifting of the quota on the number of pilgrims, we can start advertising our tours and eventually come up with new packages.

“These first few months of 2013 will be a trial period to gauge the market and see what clients are looking for.”

Singapore’s high hotel rates scare off longhaul buyers

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PRICEY hotel rates in Singapore are leaving longhaul buyers at ATF 2013 less enthused with the city-state, despite the recent emergence of several new attractions.

According to the Singapore Tourism Board, average room rates stood at S$261.30 (US$213) from January-November 2012, a year-on-year increase of 5.9 per cent. Average occupancy rate, however, saw muted growth in comparison – a rise of 0.1 per cent over the same period to achieve 87 per cent.

Several longhaul specialists at TRAVEX 2013 said clients were reducing their duration of stay in Singapore or were skipping the destination entirely in their Asia itinerary.

Andrew Morgan, Asia, Middle East & Indian Ocean product manager with UK-based THG Holidays, whose company handles a mix of leisure and corporate travellers and events, said transits in Bangkok were usually preferred “as Singapore is too expensive”.

RTT Triple S Tours & Travels Israel’s managing director, Benny Binyamin, noted that an increasing number proceeded to neighbouring destinations upon arrival at Singapore Changi Airport, with more going to Malaysia or sailing out with Star Cruises.

Wan Mahsuri Wan Ahmad Kamal, vice president – sales of Themed Attractions Malaysia, concurred. “More tourists stay in Johor and visit the theme parks, then go across to Singapore’s Marina Bay area for day trips. This trend is likely to snowball.”

According to her, Johor is gaining favour as it is now home to new attractions such as Legoland and Hello Kitty Town theme parks. The southern-most Malaysian state, less than an hour’s drive from Singapore, offers three-star hotels at about RM250 (US$82.30) a night. Similar hotels in Singapore are priced at least S$200 per night, she noted.

John Hartono, president of US-based Tedjo Express Tours, urged Singapore hoteliers to “get real” as there were many other “wonderful attractions in Asia” and “tourists will not lose much even if they give Singapore a miss”.

Read more in the ATF Daily

More Indian travellers opt for offbeat destinations

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REPEAT travellers from India are eschewing the usual Singapore-Malaysia-Thailand itineraries in favour of less popular regional destinations, despite limited connectivity.

K Vijay Mohan, director, Visakhapatnam-based Holiday World, told TTG Asia e-Daily: “We are sending more clients to Angkor Wat in Cambodia from our Chennai and Vizag offices. There is growing interest in the Borobudur and Prambanan temples in Indonesia, and increasing demand for Myanmar.”

Ahmedabad-based Universal Holidays director, Visana Jignesh, added: “I have clients from the pharmaceutical industry, and doctors seeking their bi-annual sabbatical in Cambodia, Myanmar, Laos, Vietnam or the Philippines. The brief to us is to find nice places to relax that are interesting and not too crowded or noisy.”

As a result, both Indian outbound travel consultants are looking for inbound companies outside of Singapore or Thailand who are able to handle their clients. Suppliers in this region are also sitting up in anticipation of larger numbers from India.

Bennett Peter, director of sales, InterContinental Hanoi Westlake, said: “In the last two years, there has been a healthy increase in Indian leisure tourists to Hanoi, Halong Bay, Danang and Ho Chi Minh City. The Vietnamese culture is very interesting for Indians, and so is the local cuisine.”

“Although we get mostly French and other West European travellers, the slow trickle of Indians visiting Laos is an interesting surprise,” said Francois Guillot, country manager of Vientiane-based tour operator, Other Ways.

The beaches of Boracay and Palawan in the Phillippines have also caught the fancy of Indians. “Despite limited connectivity and very few direct flights, Indians are asking for four to five nights on the beach and two nights in Manila. Often these are single-destination holidays, or combined with Hong Kong or Bangkok, for some shopping on the way home,” said Arjun Shroff, managing director of Manila-based Shroff Travel Care Center.

However, Thailand is still top for Indian arrivals into ASEAN, recording 1.1 million out of ASEAN’s 2.7 million in 2012.

Read more in the ATF Daily

Ace Altair makes travel easy for tourists with special needs

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MALAYSIA-based tour operator, Ace Altair Travels, has extended its range of inbound tour services to include travel products catering to the disabled and the elderly.

Known as Travel Assist, the new service is designed to provide travel assistance to people with special needs, including the blind and the hearing-impaired. Services include providing trained personnel; equipment such as wheelchairs, ramps, shower chairs and portable commode; accessible transportation; and recommendations of hotels and restaurants that cater to guests with special needs. There will also be help given to identify attractions that can be easily accessed by the disabled.

The company’s managing director, Anthony Leopold, said: “We hope to make accessible tourism a reality in Malaysia.

“Like many cities in Asia and other parts of the world, Malaysia presents a great challenge for travellers with mobility impairments. In many areas of the city, it is virtually impossible to travel without an assistant.

“We make sure that the restaurants and hotels (featured) in our customised tours meet our clients’ needs. We also engage the services of a trained personnel to assist our clients.”

Since hitting the market this month, Travel Assist has won the company a confirmed booking from a wheelchair-bound client from Australia who has booked hotel and transfers for February, as well as an enquiry from Switzerland.

Leopold said: “Accessible tourism is a niche segment and so far, we may be the only agent in Malaysia providing this service. We believe there is a market for this product, which costs 30-40 per cent more than tours for the able bodied.”

Ace Altair Travels is targeting families travelling with disabled or elderly members, and is marketing Travel Assist through its existing network of overseas agents as well as through worldwide associations for the disabled that also promote accessible tourism.

Read more in the ATF Daily

FITs drive European traffic into ASEAN

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DESPITE the uncertain global economy, business from Europe into the region is still growing, buoyed by FITs and small groups.

Pham Ha, founder & CEO, Luxury Travel Vietnam, said: “Our UK market is doing well for the FIT, small group and special interest segments, posting a 30 per cent increase from 2011 to 2012.” He attributed this partly to the launch of Vietnam Airlines’ thrice-weekly flights to Hanoi and Ho Chi Minh City out of Gatwick in December 2011.

“At the same time, our German business rose 25 per cent, led by FITs, couples and multi-generational family segments.”

Carlo Fossati, MICE manager, Periplo Viaggi Italy, reported that business to the region was strong, especially for Vietnam and Myanmar, as Italians move away from hot spots Thailand and Bali.

He said: “Growth to Asia was stagnant in 2011, but picked up in 2012 with a 15 per cent rise. This year, I expect the trend to continue, probably about 10 per cent growth.”

Volume from non-traditional markets is also climbing. Kauno Piligrimas Lithuania director, Juozas Pekis, anticipates five to 10 per cent growth for 2013. “We still see growth to Thailand, and we plan to expand and combine it with Cambodia and Laos this year. Most of our market is FITs,” he said.

Heldur Allese, chairman, Fiesta Reisid Travel Agency Estonia, said there had been a 15 per cent jump in business between 2011 and 2012, though less was expected this year. “Thailand and Bali remain the top destinations for Estonians, who are generally fond of spa and wellness as well as golf tourism.”

However, Luxury Travel Vietnam’s Pham Ha has spotted some worrying signs. He observed that more European travellers booked with short lead times, from a year to six or three months ahead, with last-minute bookings occasionally. European FITs were also cutting back on their time in Vietnam from two weeks to 10 days, and now stayed in less expensive properties.

Read more in the ATF Daily

Additional reporting by Mimi Hudoyo