MELIÁ Hotels International and China’s Greenland Group have launched Qube Frankfurt as part of a pact to target inbound Chinese travellers to Europe.

Formerly run under Meliá’s Tryp brand, the 177-room, four-star Qube Frankfurt was launched on May 14, marking the first joint-venture hotel between Meliá and Greenland.

Situated in the centre of Germany’s financial capital, alongside the city’s international exhibition centre, the hotel was refitted to cater for Chinese travellers, with services including Mandarin-speaking staff and Chinese cuisine.

Meliá plans to open hotels in major European cities with air connections to China. Although no calendar has been drawn up, potential cities include Munich, Berlin, London, Paris, Madrid and Barcelona. “The intention is to continue with the Qube brand,” said a Meliá spokeswoman.

Greenland Group president, Zhang Yu Liang, has touched on possible openings in Spain to help attract more Chinese.

But the agreement – signed last December – also leaves room for opening five-star properties under Greenland’s Primus brand or “to operate jointly with Meliá brands”.

At the same time, Greenland-owned, Meliá-managed hotels will be rolled out in China, with the first to launch in Jinan this October and another in Tianjin in 1H2014.

Zhang said that Meliá’s decision to expand in China would influence the Chinese tourist’s decisions when he travels to Europe or other destinations and “have a major effect on the brand”.

Greenland Group already boasts some 60 properties in its hotel portfolio, including projects in Australia and South Korea, with plans to reach 100 hotels in the next three years.

COME September 2013, Royal Brunei Airlines (RBA) will be the first airline in South-east Asia to take delivery of its Boeing 787 Dreamliner order.

The second Dreamliner is scheduled for delivery in October, while the third and fourth will arrive in February and March 2014 respectively. No date has been fixed for the fifth Dreamliner, which will also be delivered next year.

Said Dermot Mannion, deputy chairman, RBA: “The (Dreamliner) will replace the current B777 aircraft on the daily Bandar Seri Begawan-London route via Dubai from December 1.

“From March 1, 2014, it will replace the B777 aircraft on daily services between Bandar Seri Begawan and Melbourne.”

The Dreamliner has a seating capacity of 255 and is 25 per cent more fuel efficient than the 285-seater B777.

RBA has also enhanced its web check-in facility on May 15, giving passengers the option of printing out their boarding passes. Currently in the pilot stage, it is available only to passengers departing from Bandar Seri Begawan, said Mannion.

From July 1, iPad Minis will be part of the carrier’s in-flight entertainment for all RBA business class passengers travelling on regional routes; the service will be rolled out on long-haul routes later.

ABU Dhabi-based Rotana Hotel Management will hoist its flag on Indian soil in 2016, as it plans to open some 20 hotels in the country within the next decade.

The group plans to open its first property in Delhi NCR in 2016 under its Arjaan Hotel Apartments by Rotana brand, followed by the debut of its mid-market Centro Hotels shortly after. Rotana expects India’s low RevPAR to improve by the time its Arjaan property is commissioned.

Rotana has also set up an office in June last year in Delhi NCR, and will invest in marketing and brand-building activities in India over the next three years.

Aman A Sachdev, senior vice president, Rotana Hotels and Resorts, which comes under Rotana Hotel Management, said: “With the increase in flight capacity between Abu Dhabi and India, and also with more flights from the Middle East, this is an opportune time to make our presence felt in India.”

Welcoming the news, Ashis Das, director of Mumbai-based The Wanderers, said: “Rotana’s entry into the Indian market will be good for MICE groups as they have a variety of F&B options and meeting spaces in their hotels. We also expect (Rotana) to open (properties) in Tier Two cities, making inroads into a vast but relatively unexplored market in India.”

Rotana has a portfolio of 46 hotels in 10 countries within the Middle East, and plans to almost double its business with another 44 hotels in 10 more countries by 2016.

BEST Western International (BWI) is bringing its midscale Best Western brand to Myanmar for the first time, having signed an agreement to manage the Green Hill Hotel in central Yangon.

The property will be rebranded Best Western Green Hill Hotel, said a BWI spokesperson, adding that the entire rebranding process was expected to take three months.

Located in Yangon’s Tamwe Township, the six-month old hotel boasts 189 guestrooms equipped with 32-inch flat-screen televisions with international satellite channels and free Wi-Fi. A restaurant serving Asian and international cuisine, and meeting room facilities, can also be found on the hotel’s premises.

Glenn de Souza, BWI’s vice president of international operations for Asia and the Middle East, said: “There is no doubt that Myanmar is one of the world’s hottest hotel markets at present, with a major increase in new hotel supply needed to cater for a huge influx of guests.

“BWI wants to form long and lasting partnerships in Myanmar; we want to be here for the long-term, to help grow the country’s tourism industry. Our partnership with the Green Hill Hotel is just the start of our plans for Myanmar,” de Souza added.

Meanwhile, Accor is said to be in talks with local company, Max Myanmar Group of Companies, to open a Novotel in Yangon within a property belonging to the latter (TTG Asia e-Daily, February 22, 2013).

INBOUND traffic from Taiwan to the Philippines has plunged and three airlines plying routes between the two countries have cancelled services, following Taiwan’s travel advisory against the South-east Asian country.

The announcement came on May 14, after a Taiwanese fisherman was killed by Philippine coastguards in disputed waters off Batanes.

Insisting on anonymity, the general manager of a top travel agency handling Taiwanese tourists, said since the advisory was issued, he has had “zero” FITs and groups from Taiwan.

He added that correspondence from the Department of Tourism shows that Philippine Airlines, China Airlines and ZestAir have all cancelled their flights between Kalibo – the gateway to Boracay, a popular haunt for Taiwanese tourists alongside Cebu ­– and Taiwan.

However, all Cebu Pacific flights to Taiwan are to proceed as scheduled, said the carrier’s booking office.

Another anonymous travel consultant whose company specialises in Taiwanese inbound reported that all FIT and group tour bookings until October had been cancelled.

Although hotels have waived the penalties for June to October cancellations, the travel consultant said his agency must shoulder the hotels’ penalty charges of 50 to 100 per cent of booking fees for May cancellations.

Tourism assistant secretary Benito Bengzon Jr held a meeting yesterday afternoon to address tourism stakeholders affected by the travel ban.

Taiwan is the Philippines’ fifth largest source market, accounting for 4.2 per cent of total inbound arrivals. In 1Q2013, Taiwanese arrivals dipped 6.7 per cent to 53,867 tourists.

STRONG growth in arrivals to Myanmar are likely to continue even after the country crossed the one-million mark in 2012, as evidenced by skyrocketing growth rates between January and April this year.

During the first four months of 2013, Myanmar welcomed 253,136 tourists or a 43.9 per cent increase over 2012’s 175,930 visitors, according to statistics from the Ministry of Hotels and Tourism.

Asians comprised over 60 per cent of total inbound, including 37,333 from Thailand, the largest single group by nationality, followed by Japan (21,779), South Korea (18,813) and China (16,041). From Europe, France led with 15,251, followed by the UK (13,119) and Germany (11,289).

Aung Myat Kyaw, chairman, Union of Myanmar Travel Association (UMTA), said: “Last year more than one million tourists visited the country. Since Myanmar is a popular destination and is increasingly in demand, I believe the arrivals (for 2013) will be 50 per cent more than last year.”

Frank Janmaat, managing director, Light House Hospitality Consultancy, said that for years the tourism industry had suffered because of negative reports in international media and that the expansion of tourism was good news for all related to the industry.

However, in reference to Yangon’s high room rates due to accommodation demand far outstripping supply (TTG Asia e-Daily, November 21, 2012), Janmaat cautioned that the industry should be careful not to go “killing the goose that lays the golden eggs”.

He added that he hoped “all involved (will) take responsibility and work for the long-term sustainability of tourism in Myanmar and not for short-term gains”.

Yangon received the overwhelming majority of international air arrivals, and FITs made up the largest segment of travellers, followed by package tourists.

TOURIST arrivals and US consumer confidence levels are two factors identified as always having a positive effect on a city’s RevPAR, though global trends exert a high influence on RevPAR rather than local ones.

These were some of the findings in the recently-published Common Global and Local Drivers of RevPAR in Asian Cities by Cornell University’s Center for Hospitality Research, which studied a host of global and local economic factors and their effects on RevPAR in eight Asian cities, namely Bangkok, Beijing, Hong Kong, Shanghai, Singapore, Taipei, Tokyo and Seoul.

According to the study, growth in US consumer confidence or tourist arrivals in any of these cities would produce corresponding growth in RevPAR.

Nevertheless, global factors such as the MSCI Asia stock index (used as a proxy for expected changes in the Asian economy), Chinese and US consumer confidence, the China-US exchange rate, Chinese real estate development and event-dummy variables representing major events such as the Beijing Olympics, were observed to play a bigger role in determining RevPAR than local factors.

Local factors under study were: international tourist arrivals, trade balance and inflation.

However, the extent of influence also varied between cities. In Seoul, global factors account for 93 per cent of RevPAR and local factors, seven per cent. At the other end of the spectrum, Bangkok’s RevPAR was 66 per cent influenced by local trends and 34 per cent by global movements.

The Cornell study said findings indicated that although investors took the alleged risk-minimising approach by buying assets in different cities within one region, cities were linked by global forces and would, therefore, rise and fall with the tide.

Hotel executives, it advised, could monitor the factors listed in the study and treat them as early warning indicators for a feel of how much RevPAR is likely to be affected in the present economic climate.