Singapore Tourism Board (STB) Malaysia is set to launch a content collaboration to attract more Malaysian families to Singapore for their holidays.
The collaboration will feature Malaysian personalities Farah Nabilah and Elecher Lee sharing personal stories of their family vacations in Singapore, showcasing how each experience, activity, and moment spent together. Both personalities spotlight family experiences that are quintessentially Singapore, from iconic attractions to hidden gems.

Travellers to Singapore can also look forward to a slew of deals and a variety of attractions for the entire family. These include the expansion of both the Marina Bay Sands and Resorts World Sentosa integrated resorts – RWS’s S.E.A Aquarium which is being transformed into the Singapore Oceanarium– as well as the rejuvenation of Mandai Wildlife Reserve’s parks and addition of the Mandai Rainforest Resort. The Palawan Sentosa has also introduced the brand new Sentosa Sensoryscape, which offers an immersive, multi-sensorial journey for adults and kids alike.
Families can stay at kid-friendly hotels such as the Parkroyal Collection Marina Bay with themed family rooms, Shangri-La Singapore Orange Grove Road with new children’s facilities and family-friendly dining, as well as Pan Pacific Singapore Raffles Blvd which offers jungle-themed rooms in partnership with Kiztopia.
“Families with young children are a key segment in the Malaysia market, and we believe Singapore is an ideal destination for their holiday needs. We are just a short flight away, and it’s easy for families to get around our city to enjoy a wide range of family-friendly experiences,” shared Terrence Voon, executive director, South-east Asia, STB.
“With the convenience and peace of mind that Singapore offers, we believe family travellers can focus on what really matters – enjoying precious moments and building lasting memories together.”


























The Indonesian Ministry of Tourism and Creative Economy (MoTCE) recently conducted its 2nd Indonesia Health Tourism Exchange Forum (IHTEF) in Jakarta in a bid to expand the country’s health and wellness offerings.
The event’s B2B meeting component attracted 20 local wellness providers that showcased health products and activities as well as 40 local travel companies attending as buyers.
The event educated attendees on the wide range of wellness products, including cultural elements like traditional dances, that can enrich the overall experience. Highlights included the Sanggar Tari Kinanti Sekar healing dance, Rumah Atsiri’s aromatic wellness journey and destination, and Bali Medical Tourism Association’s Balinese wellness local wisdom.
Data from The Global Wellness Institute found that the Indonesian wellness economy has grown from US$35 billion in 2017 to US$36.4 billion in 2020. Despite this, Indonesia still ranks 19th globally and seventh in the Asia-Pacific region.
Itok Parikesit, director of special interest tourism at MoTCE told TTG Asia that while Balinese and Javanese massage techniques are well-known and often associated with the country, Indonesia lacks a strategic approach to wellness tourism. Going forward, MoTCE aims to make Indonesia a global wellness tourism destination by establishing a wellness travel trend through the IHTEF event.
Itok emphasised that “Indonesia’s strength lies in wellness products that are sourced from tradition and local wisdom”.
Kinanti Sekar, founder of Sanggar Tari Kinanti Sekar, shared that her studio often received tour groups seeking to learn dance as a cultural experience, through which they discover that dance is part of the healing process. That inspired her to expand her services to focus on healing through dance.
For Andi Alwani, chief operating officer of Kelas Piknik Tour, IHTEF inspired him to create special wellness packages to grow his business. He noted that clients “always request (for) wellness programmes in their tour packages”.