TTG Asia
Asia/Singapore Tuesday, 3rd February 2026
Page 215

Oriental Residence Bangkok joins Small Luxury Hotels of the World Collection

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Onyx Hospitality Group has signed an agreement with Small Luxury Hotels of the World (SLH), introducing Oriental Residence Bangkok to SLH’s repertoire.

Oriental Residence Bangkok stands as the inaugural property under the Oriental Residence brand within the Onyx Hospitality Group portfolio – the property successfully met SLH’s stringent criteria, which include independence, a central city location with fewer than 200 rooms, storytelling capabilities, a commitment to supporting local communities and the environment, and providing exclusive and distinctive offerings including authentic experiences unique to the locality of the property.

Oriental Residence Bangkok is now part of the SLH portfolio

Being accepted into the SLH portfolio grants Oriental Residence Bangkok access to a global network of over 570 hotels renowned for luxury and independence in more than 90 countries, an affiliation that not only enhances exposure to international clientele but also positions the property as a preferred destination for independently minded travellers seeking luxury, meaningful experiences, and cultural immersion.

Yuthachai Charanachitta, CEO, Onyx Hospitality Group, said: “It underscores our commitment to delivering unparalleled hospitality experiences that resonate globally while preserving our property’s distinctive character and community engagement initiatives.”

Mark Wong, senior vice president Asia Pacific, Small Luxury Hotels of the World added: “Our partnership with the well-respected Onyx Hospitality Group further solidifies our brand presence in Thailand. With its deep heritage roots in Thai culture and hospitality, we are looking forward to expanding Oriental Residence Bangkok’s audience reach through our global storytelling platforms and distribution networks.”

Bright future for Japan’s hotel market

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Japan’s hotel investment outlook looks promising, with growing demand and improving supply, including refurbished properties and new luxury hotels, according to experts at the Hospitality Japan Conference.

Speaking at the event in October, Caspar Pingel Schmidt, managing director of QCC Collection Group, said international hotels have high potential to grow in Japan, where only seven per cent of hotels are foreign-branded.

Panel discussion on Japan’s hotel development prospects during the Hospitality Japan Conference; photo by Kathryn Wortley

“The demand for hospitality in Japan is very strong”, due to the attractive prices and high-quality, said Gary Kwok, CEO and managing partner at Axe Management Partners.

Rising construction costs and a shortage of labour, however, are constraining supply of new properties, leading to more renovation and rebranding of existing properties.

It is a popular strategy for investors from an ESG perspective and on practical terms, agreed the speakers, as apartment-type hotels can be run by fewer staff, helping future-proof the properties amid Japan’s population decline.

Still, more supply, particularly in rural areas, is needed for the Japanese government to achieve its goal of welcoming 60 million tourists annually by 2030. The target is for each visitor to spend at least two nights in regional areas.

“Investors had been piling into Japan (pre-Covid), creating over supply – but some hotels were converted into other uses during the pandemic. Now, there is a lot of supply but it is not going to meet the growing demand,” said Kwok. “Investors should work with local governments to promote second- and third-tier cities, because they are important for the long-term sustainable growth of tourism.”

Cooperation is key, added Midori Kataoka, regional director at Preferred Hotels & Resorts, noting that luxury destinations can be created outside the “golden route” only with “meticulous planning with national and regional governments”.

Nico Black, general manager at Six Senses Kyoto, said luxury hotels can “revive small towns” through job creation and community engagement.

Challenges remain though, according to Takahiro Tsujikawa, president and CEO at Polaris Holdings Co., adding that “investors remain very cautious about investing in non-major cities, resulting in less supply coming into rural areas” while Kyoto and Okinawa have many luxury hotels but a shortage of two- and three-star hotels.

Philippines launches hotel industry roadmap for future growth

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The Philippine Hotel Owners Association (PHOA) has partnered with the Department of Tourism (DoT) to create a significant roadmap aimed at guiding future developments and addressing long-standing challenges in the hotel industry over the next five years.

Dubbed the Philippine Hotel Industry Strategy Action Plan (PHISAP) 2023-2028, this document serves as a vital blueprint for infrastructure development, product diversification, marketing and promotions, digital transformation, and industry collaboration, all while emphasising sustainable practices to ensure the long-term viability of the sector.

Philippines’ PHOA and DoT have rolled out a roadmap to enhance the hotel sector and drive tourism growth

PHOA executive director, Benito Bengzon Jr, said it also highlights the necessity of building more hotel rooms required by various Philippine destinations amid growing international and domestic demand.

Currently, there are 335,592 hotel keys across 18,818 accommodation establishments in the Philippines. By 2028, an additional 120,463 keys will need to be added to meet the projected 11.5 million foreign tourist arrivals, as outlined in the DoT’s National Tourism Development Plan (NTD), not including the anticipated 100 million domestic trips each year.

Other proposed programmes under PHISAP include enhancing the industry’s global competitiveness, institutionalising data collection on key hotel and accommodation strategies together with the private sector for effective planning and monitoring, and developing a highly competitive workforce.

It also recommends increasing investments in marketing and promotions within the hotel sector to align with the NTDP projections, promoting public-private partnerships and facilitating investments by enhancing the investment climate through optimised tools for tourism planning, partnerships, and incentives.

Tourism secretary Christina Frasco remarked: “The challenges that we face are too vast and too complex to be solved by any single sector or by government alone. Together, we must build a resilient, adaptable, and forward-thinking tourism ecosystem to meet the demands of today’s travellers while anticipating the needs of the future.”

Recognising that hotel owners are key investors in tourism, Frasco expressed hope that PHISAP will enable investors to “continue to have a deep understanding of the landscape that the Philippine tourism is in and work with us in (the) government to ensure that the landscape improves”.

Indonesia’s tourism minister unveils key priorities for the industry

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Asia-Pacific travellers take travel to new directions in 2025: Booking.com

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Johnson Controls joins World Sustainable Hospitality Alliance

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Tasmanian Walking Company launces new five-day desert journey into the heart of Australia

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Tasmanian Walking Company has introduced a new five-day fully-guided walk inside the grounds of the World-Heritage listed Uluru-Kata Tjuta National Park.

The all-inclusive experience will unite two of the world’s greatest natural wonders, Uluru and Kata Tjuta.

Tasmanian Walking Company’s new five-day walk unites two natural wonders, Uluru and Kata Tjuta; photo by Tasmanian Walking Company

Small groups of up to 14 will spend five days and four nights inside Uluru-Kata Tjuta National Park learning about ancient Anangu culture and history, connecting with nature, and staying exclusively in environmentally sustainable accommodation.

The Uluru-Kata Tjuta Signature Walk commences in April 2026 and marks the second offering in the Northern Territory for the Australian Walking Company, after the company launched the Larapinta Signature Walk in 2022.

For more information, visit Tasmanian Walking Company.

Jesper Soerensen helms as GM of 25hours Hotel Jakarta The Oddbird

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25hours Hotels has appointed Jesper Soerensen as general manager of the upcoming 25hours Hotel Jakarta The Oddbird, set to open in November 2024.

With over 23 years of experience in lifestyle and luxury hospitality, Soerensen brings a wealth of knowledge and a global perspective to this vibrant new addition in Jakarta’s landscape.

Fluent in German, Danish and English, he joins 25hours Hotel Jakarta The Oddbird from SO/ Maldives, where he also served as general manager.

Japan to boost tourism with focus on martial arts culture

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The Japan Sports Agency is aiming for martial arts to become a greater tourism resource with the launch of new experiences and activities under its Budō Tourism programme.

Part of Japan Sport Tourism, which also promotes snow sports, outdoor pursuits like cycling and kayaking, and urban activities such as skateboarding and BWX biking, Budō Tourism aims to offer journeys into the heart of Japanese martial arts, budō, which translates to ‘martial way’.

Japan is inviting visitors to explore its world of martial arts through unique experiences and activities

Experiences are available across Japan, in martial arts as varied as judo, kendo, karate, sumo, aikido, kyudo (archery) and iaido (the art of swordsmanship). Some include tours in picturesque, cultural or historical places, and unique dining, to offer visitors “an increased sense of Japan”, according to Japan Sport Tourism.

The kendo experience, available in Tokyo, Yokohama, Osaka, Kyoto, Sapporo, Fukuoka and Okinawa, features an introduction to samurai, a traditional ceremony, striking instruction, practice and a match. One two-hour session is available for up to 200 pax, at 18,000 yen (US$120) per person and includes a professional guide/instructor, rental of kendo armour and other equipment and a towel.

In Okinawa, the birthplace of karate, the Okinawa Karate Kaikan offers a 30-minute tile-splitting experience twice daily, either in front of the facility’s historic dojo or inside. For 3,000 yen per person, a tour of the Okinawa Karate Museum is included.

Visitors who prefer to watch can choose from several options including the Iai Shrine Samurai Show in Yamagata Prefecture. Up to 40 pax can enjoy a demonstration of iaido for 50,000 yen per person.

Generative AI is top priority for travel sector, Amadeus study reveals

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Generative AI (Gen AI) remains a central focus for the travel technology sector looking ahead to 2025 – but challenges are emerging as initial optimism begins to dissipate.

That is according to a new report released by Amadeus, Navigating the Future: How Generative Artificial Intelligence is transforming the travel industry, which surveyed experts in the field from across the travel ecosystem.

Digital assistants, tailored recommendations, and content generation are the top use cases for Gen AI

Among the 300+ industry leaders questioned, Gen AI was cited as a top priority for the coming year by 46 per cent – ahead of any other technology. This figure rose to 61 per cent in Asia-Pacific, suggesting the region may be ready to take the lead in this transformative technology.

Other technologies cited as a top priority for 2025 included data management (38 per cent), cloud architecture (36 per cent), non-generative AI IT infrastructure (34 per cent), and biometric technology (23 per cent).

Globally, over half of travel technology leaders (51 per cent) argue Gen AI already has a ‘significant presence’ in the travel industry in their country. A further 36 per cent expect this presence to emerge over the next year, while 11 per cent expect the process to take one to two years. Just two per cent of travel technology leaders think it will take three or more years for Gen AI to have a significant presence on the travel sector where they are.

Today, 41 per cent of travel companies say their organisation has the budget and resources in place to implement Gen AI, while 87 per cent are open to working with a third-party vendor to develop Gen AI-powered applications.

While support for the rollout of Gen AI in the travel technology sector remains undimmed, the study finds a number of challenges are emerging.

These comprise data security (35 per cent); lack of Gen AI expertise and training (34 per cent); data quality and inadequate technological infrastructure (33 per cent); ROI concerns, lack of use cases, or difficulty in estimating value (30 per cent); and difficulty in connecting with partners or vendors (29 per cent).

Today, Gen AI specialists are grappling to recruit experts and train existing workforces to bridge a skills gap, while working to secure data and convince senior leaders of the value of Gen AI investments.

How is Gen AI being used?
While the process of experimentation continues with the deployment of Gen AI, several use cases have emerged in the travel technology sector.

These are led by digital assistance for travellers during booking (53 per cent) and followed by recommendations for activities or venues (48 per cent), content generation (47 per cent), helping staff to better serve customers (45 per cent), and collecting and condensing post-travel feedback (45 per cent).

Study respondents were looking for, in ranked order, return on investment, customer satisfaction, efficiency and productivity improvements, performance metrics (accuracy, precision and relevance) and increases in key performance indicators.

Sylvain Roy, chief technology officer, Amadeus, said: “(Gen AI) is a technology that has the potential to transform every facet of what we do across the travel ecosystem, significantly enhancing the passenger experience at every step of the journey.

“While technology will be a key focus for the next year, questions are rightly being asked whether Gen AI will deliver sufficient returns on investment, while talent shortages are also coming under the spotlight.

“It is crucial that we use this new technology responsibly, ensuring data security, privacy, and content reliability. It is time for Gen AI to prove it can live up to the hype.”

Navigating the Future: How Generative Artificial Intelligence is transforming the travel industry can be viewed here.