THERE remains a large disconnect between what a customer does online and offline, making it difficult but all the more necessary for travel consultants to know whether a customer looking at the website is the one that comes back to book later.

Daniele Beccari, head of travel products for Criteo, a digital advertising agency, commented that the travel sector generates a huge amount of data as customers rarely book straightaway.

“They make five to 10 different visits before making decisions, and leave behind information on what they’re looking for. We need the technology to work through those different signals and make the best decision (for business),” said Beccari.

Citing the example of companies that use loyalty card programmes to connect customer online behavior and offline transactions, and discount codes to track customer purchases and activities, he also commented that this could help travel sellers attribute value to various channels.

Said Beccari: “So you have to decide whether your search engine, display advertising or email campaign has contributed to sales or reservation. The most common way used is called last-click that means the last click is tracked before the reservation.”

AT LEAST nine lives have been lost this morning when TransAsia Airways flight GE235 narrowly missed a road bridge and crash-landed in Taipei’s Keelung River.

While 28 of the 58 passengers on board have been rescued, some 19 people are still unaccounted for, reports Reuters, either trapped beneath the half-sunk debris or missing.

Rescue efforts are underway.

 News agency AFP said the ATR-72 had just arrived in Taiwan in 2014 and was serving a domestic flight when it crashed.

The 58 people on board consisted of five crew members, 51 adults and two children. Taiwan’s tourism bureau has revealed that 31 passengers were from China.

Meanwhile, videos showing flight GE235 dropping dramatically out of the sky sideways and coming dangerously close to a road bridge, where the aircraft nicked its left wing and tail as well as a passing vehicle, have been circulating on social and news media.

Last July, TransAsia’s Airways flight GE222 crash-landed in a residential area near Magong airport in Taiwan’s Penghu island, claiming the lives of 48 travellers, it was later reported.

ONE safari specialist is reporting a recovery in Asian traffic to Africa after the Ebola crisis devastated travel into the disease-free Eastern regions of the continent.

Kim Nixon, managing director of Singapore-based A2A Safaris, told TTG Asia e-Daily in an email interview: “We were enjoying a brisk business of double-digit growth until the second half of 2014, when the Ebola outbreak started spreading to three countries in West Africa.

“Since the Ebola situation stabilised in recent months, our business has rebounded. The top six destinations that Singaporeans visit are South Africa, Tanzania, Botswana, Zimbabwe, Kenya and the desert realms of Namibia.”

A2A Safaris, which specialises in bespoke, tailor-made safari adventures, sells African tours confined to East Africa.

The company has continued to expand its product portfolio and partnerships, having last week announced that it can offer stays at the exclusive Duba Expedition Camp.

One of Botswana’s newest camps, the eco-friendly Duba is owned and built by National Geographic explorers and conservationists, and surrounded by an abundance of wildlife. The camp features six tents that are powered by solar, inverter and battery systems.

Said Nixon: “Although A2A has been taking our clients to Botswana for years, this is the first time we will be offering the brand-new Duba Expedition Camp to them, starting May 2015.

“The camp is located in the heart of Okvango Delta, a UNESCO World Heritage Site and Africa’s last-remaining wetland wilderness. The area is considered as one of the top destinations in the African continent to enjoy the most intimate encounters with wildlife including lions, buffaloes, cheetahs and hyenas,” he elaborated.

A2A Safaris has also relaunched its webpage and started working with boutique agencies and specialists across Singapore, Hong Kong and Manila, markets where the company is present.

Last October, A2A ventured into selling South America via a newly established sub-brand, A2A Journeys. On the market’s response, Nixon remarked: “Our new South American business is taking off nicely. Clients have been very interested in our offerings and we have many couples, family groups travelling this year already. Interestingly, many of our past travellers have immediately been in touch with us to help them plan their journeys.

“Most Asians mainly go to Peru, Argentina, Chile, Antarctica and the Galapagos.”

A LATE entrant to the game, Taiwan is now in hot pursuit of the Indian market with education initiatives and a new visa scheme.

From January this year, Indians sailing to Taiwan on Star Cruises ships can enter without visas. “The visa-free scheme is being revised and new routes and cruise lines will be added in the near future,” said Arthur Hsieh, director, Taiwan Tourism Bureau, Singapore Office, speaking on the sidelines of a four-city road show in India last week.

A top source market for Taiwan, India sent 32,000 visitors in 2014, up 30 per cent over 2013.

Chung-Kwang Tien, Taiwan’s ambassador to India, said: “We have been a late entrant in India. Therefore, we are working hard towards achieving increased tourist arrivals from this potential market. We are looking forward to getting on board a brand ambassador and spreading awareness about Taiwan by educating tour operators.”

Noel Saxena, country head – India, Taiwan Tourism Bureau, shared: “We will be holding online training programmes for Indian travel consultants in March and a corporate MICE evening by June.”

Taiwan will promote newer areas of interest such as Kenting, Sun Moon Lake and Taroko, apart from Taipei, for India’s growing MICE market.

Hsieh said: “This year, we expect 15 per cent growth in arrivals from India. Reiterating our commitment to the Indian market, we have increased our marketing budget by 50 per cent, investing more in advertisements on billboards, taxis and movie theatres.”

THE Philippines will be on the receiving end of new Marriott hotels in the coming years as the hotel operator seeks to leverage the country’s potential as a business and resort destination.

Speaking to TTG Asia e-Daily, Paul Foskey, executive vice president, hotel development in Asia-Pacific, Marriott International, said the group aims to launch new hotels and perhaps, new brands, here in the next five to 10 years.

“Unlike Indonesia, Thailand and Malaysia, there is still a noticeable absence of international upscale hotels in the Philippines. Even when we look at Manila, there are only a couple in the same category as Courtyard,” he said.

To open next year, 300-key urban hotel Courtyard by Marriott at the Iloilo Business Park near the upcoming Iloilo Convention Centre will target the MICE segment and balikbayans,or returning overseas Filipinos.

Marriott will open a JW Marriott in Puerto Princesa Palawan in 2017 with 200 rooms and 20 villas, six bars and restaurants, a 350-seat ballroom, several meeting rooms, and a full spa with eight suites.

Foskey said the two hotels will complement the group’s Marriott hotels in Cebu and Manila. The Marriott Hotel Manila will complete construction of the 5,000-pax Marriott Grand Ballroom and a new wing with 228 all-suite rooms by year-end.

“We are looking to opening more Courtyard properties in the Philippines. And yes, we are aiming not only for secondary cities like Baguio, but also primary cities like Metro Manila and Cebu, and we believe that the possibility of opening a new Courtyard after Iloilo will not be far off,” said Foskey.

MELCO Crown Entertainment has reported strong performance by City of Dreams Manila integrated resort, which has already welcomed 600,000 visitors and high occupancy rates since its December 15, 2014 soft opening.

The US$1.3 billion resort, the product of a partnership with a subsidiary of Henry Sy’s SM Group, has 930 rooms, 380 gaming tables, 1,700 slot games and 1,700 electronic games.

Melco’s co-chair and CEO, Lawrence Ho, commented: “We are effectively adding one-third more supply (of gaming machines) into the market.”

At the resort’s grand opening ceremony on Monday, Ho said that Melco is focusing on the Philippines’ stellar prospects as the fastest-growing gaming market in Asia, which was estimated to be worth US$2.3 billion in 2014.

Initial operations at the Manila property showed a 70-30 ratio in gaming to non-gaming revenue, and is expected to go up to 75-25 in the future, while occupancy rates have soared above 70 per cent since its soft opening.

Melco will tap its Chinese VIP market in Macau to bring high rollers to the Philippines, while also eyeing the “net of prospects” offered by the South-east Asian and Australian markets.

However, Ho said: “Ultimately, what we think will underpin this property is first and foremost the domestic market.

“We’re agnostic to whether (our revenue) comes from the VIP market or the mass slots, but we do think Manila will be a bigger slots market than Macau.”

The gaming boss skirted the issue of Macau, where gambling revenue fell 17.4 per cent year-on-year in January, according to Reuters that reported last month was the eighth consecutive month of decline. China’s anti-corruption drive is said to have scared off VIP gamers to Macau, the only area in Greater China where casino gambling is allowed.

But Ho was more willing to downplay speculation of Melco investments in South Korea, where locals are not allowed to enter or gamble at casinos, but admitted the company had mulled the possibility of Incheon and Jeju Island. “In our opinion, foreigners-only gaming markets are difficult…If one day the government changes its policy about locals, we would jump in, head first.”

This comes on the heels of last week’s announcement by Bloomberry Resorts – the owner-operators of Solaire Resort – that it has signed four real estate deals in Muui Island, South Korea to convert 12.2ha in the Incheon Free Economic Zone, into a leisure and tourism complex under Korean subsidiary, Solaire Korea.

THE Mantra Samui Resort in Koh Samui has been acquired and will be relaunched as the inaugural property under the Louis T Collection.

It is hospitality group Louis T Leonowens Thailand’s first step in building its portfolio.

The group takes its name and inspiration from the eponymous foreigner and avid traveller in Thai history, whose mother was the governess to the children of King Mongkut, and later became a captain in the Siam military, timber-trading magnate and luxury hotelier.

Adam Simkins, Louis T’s co-founder and board member of Louis T Leonowens Thailand, said: “Given that our company history is linked to Louis T Leonowens, it makes sense that we chose to have our first property in Thailand – a place where Louis spent the most productive years of his life and where his company still thrives today.”

“And of course, we see strong up-trends: Koh Samui is becoming an increasingly popular destination attracting tourists from many countries.”

The future Louis T hotel is situated on Koh Samui’s northern coast close to Bophut beach, and a soft renovation including a facelift will begin soon after takeover.

“Being both owner and operator, this property will not only be our first brand vehicle, but also serve as a proof of concept for many innovations that we want to carry out.” said Jing Zhou, senior director of strategic planning at Louis T. “We have got a gem in our hands, and we will spend some time to craft it into a nice piece of jewelry.”

 The hotel will feature a 24m outdoor infinity pool, a spa, an al fresco restaurant and rooms ranging in size from 50 to 100m².

WITH the aim to educate the Indian travel trade and public about its tourist destinations, Argentina’s NTO Instituto Nacional de Promoción Turistica (INPROTUR) held its first-ever roadshow in New Delhi last week.

The country welcomed only 5,600 Indian tourist arrivals last year and is aiming for 10 per cent growth this year from its modest base, and to that end will promote in India destinations like Buenos Aires, Iguazu Falls, Mendoza, El Calafate and San Carlos de Bariloche.

“Argentina has been the first South American country to target the Indian market. In the past we have participated in trade shows like SATTE and organised training sessions and seminars,” Medha Sampat, director of Knack Marketing, the India representative for INPROTUR.

“It’s the first time ever we are organising a roadshow in India in which DMCs from Argentina are participating. Our main aim is to educate travel consultants on Argentina as a tourist destination because people are still not aware about it.”

The three-city roadshow includes New Delhi, Kolkata and Bengaluru and the delegation will participate in OTM Mumbai from tomorrow to Friday, through which INPROTUR hopes to connect with some 700 travel consultants in India.

The tourism board had conducted training seminars in Bengaluru, Kolkata and Mumbai last September and will do the same in Pune, Ahmedabad, Chennai and Hyderabad in March and April.

“We are also looking to introduce an online training programme for Indian consultants around June this year to reach out to smaller cities. Last year we had MICE groups of 100-150 pax from India visiting Argentina. Apart from MICE our focus is to target high-end tourists from India. We will also come up with a  joint marketing campaign with Indian travel consultants later this year,” added Sampat.