IMPROVEMENTS in air connectivity and ease of entry for Chinese tourists heading to Guam are supporting the destination’s desire to capture more arrivals from its core markets, in conjunction with the Visit Guam 2016 campaign.

T’Way Air, a LCC based in Seoul, South Korea, will commence new daily services between Incheon and Guam from September 24, and from Daegu to Guam via Osaka from October 1.

From October 25, China Airlines will add two extra flights a week between Taipei and Guam, resulting in four weekly services. These new air links will join Air Busan’s four-times weekly Busan-Guam flights, launched on July 23.

Japan, South Korea and Taiwan are among the top five source markets for Guam, and the nation’s tourism authorities are targeting 801,000, 400,000 and 49,000 footfalls from these markets respectively for next year.

Guam has also identified China as an important market because of its significant growth potential and the approval of a 10-year visa extension in November 2014 which has made it easier for Chinese travellers to come on shore. Guam has set a target of 30,000 Chinese visitors in 2016.

Jon Nathan Denight, general manager at Guam Visitors Bureau, told TTG Asia e-Daily that working with its airline partner, United Airlines, had resulted in direct flights to Guam from Shanghai.

Through Visit Guam 2016 and an ongoing local campaign, Only on Guam, which complements all the events built around the global promotion blitz, Guam Visitors Bureau aims to tell the world that Guam offers more than just marine activities and shopping.

Key events next year include the PATA Annual Summit 2016, held for the first time there from May 18-21, and the 12th Festival of the Pacific Arts from May 22 to June 4. The latter is a travelling festival that occurs every four years in the Pacific.

Denight remarked: “As the chairman of the 12th Festival of Pacific Arts, together with my co-chair First Lady Christine Calvo, it is an honor that Guam was selected to host this prestigious cultural event in 2016.

“In addition to the 27 island nations coming to Guam, we have also invited Taiwan as a guest country. We are looking forward to (holding) the biggest cultural event in our island’s history.”

Meanwhile, Denight pointed out that Guam has many new tourism products to offer. They include the Dusit Thani Guam Resort, a five-star property on Tumon Bay; TaoTao Tasi Beach Dinner Show at Gun Beach Tumon, which features an all-star cast of performers and an all-you-can-eat Chamorro food and BBQ buffet; curated food tours by Guam Food Tours; and Ride the Ducks Guam, an amphibious ride which starts and ends in Tumon.

History buffs can also look forward to the Guam Museum, scheduled to open in 2016 in the heart of Hagatña, which retells the storied history of the destination.

Read more in TTG-PATA Travel Mart 2015 Show Daily

THE PATA Human Capital Development Committee is on the hunt for fresh new members who are actively in touch with the industry to allow for more productive outcomes.

According to Chris Bottrill, committee chairman, a call for membership nominations was made this week, and up to eight new members will be accepted.

Speaking to TTG Asia e-Daily at the sidelines of the Human Capital Development Committee meeting during PATA Travel Mart, Bottrill who is also dean of the faculty of global and community studies at Capilano University in Canada, said: “Ideally, we are targeting more industry members who have a strong (industry) knowledge and network to make initiatives and investments in tourism.

“We are changing from being just an education committee to a human capital development committee with a specific purpose of understanding what the human resource trends are, and combining it with the expertise of the government,” he added.

With about two-thirds of the current team of 12 from the education industry, Bottrill said: “We have excellent education partners, so now we are looking to build and broaden our scope in the committee, and involve industry and governance partners as well as NGOs that can simply make our outcomes more productive.”

Bottrill explained that the purpose of this committee is to provide guidance to PATA on human capital development strategy so as to enhance quality and performance of tourism-related human resources in Asia-Pacific.

The call for nominations will remain open until the end of this month, and the term of appointment for a committee member is two years.

Read more in TTG-PATA Travel Mart 2015 Show Daily

PATA is opening up opportunities for destinations beyond the Asia-Pacific region to play host to its annual events.

Explaining the decision, CEO Mario Hardy, who took over the reins of the association on November 1 last year, said: “The whole purpose of us having a travel event is to promote the destination.

“We were questioned when we chose Bengaluru (for PATA Travel Mart 2015). (The city) may be known as the Silicon Valley of India but there are tourist attractions here waiting to be discovered. Having the mart here is our way of supporting the destination – to promote it to (buyers) who will in turn sell it to their customers.”

Hardy pointed out that many travel tradeshows are held in established destinations like Thailand, Indonesia, Singapore and Hong Kong, and these places “do not need our support”.

“However, there are secondary and tertiary destinations that do require support,” he remarked.

Pushing more destinations beyond this region to host PATA industry events is an effort aligned with the association’s goal to disperse tourist footfalls, not only to popular destinations in a country but also to emerging ones, as long as they have the capability to handle different events.

Hardy said: “We cannot keep going back to the same places. It is a challenge for a non-profit organisation like us (and) we need to provide support to our members while making sure that our events are commercially viable.”

Thok Sokhom, director of international cooperation and ASEAN at the Cambodia Ministry of Tourism, welcomed the initiative: “Having a travel event in a new destination will provide an opportunity for us to introduce it (and) exchange experiences with the host country.”

Oliver Martin, principal of Twenty31 Consulting Canada, said: “This is the only way to get new and diversified members. If PATA keeps (its events within) existing members, the only destinations that will play host are India and China.”

When asked if the new direction meant PATA would no longer be a Pacific Asia association, Martin replied: “PATA is not just about travel within Asia, it is (also about) Asian outbound travel. It is a global organisation.”

“If PATA wants to be relevant and have leadership and expertise on Asian travellers, it makes sense for it to have members beyond Asia-Pacific. (In fact), Australia and Canada are long time PATA members. If you want a perfect definition, they are not really in the region.”

Read more in TTG-PATA Travel Mart 2015 Show Daily