TTG Asia
Asia/Singapore Thursday, 26th March 2026
Page 1853

PCMA, SECB make education for association professionals accessible with new scholarship

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AT LEAST 20 association executives and association meeting planners in Asia-Pacific will now stand a chance to secure funding for a trip to Singapore where they will attend the two-day educational PCMA Meetings Forum.

The inaugural PCMA Asia-Pacific Scholarship was created by the Professional Convention Management Association (PCMA) and the Singapore Exhibition and Convention Bureau (SECB), an effort that comes on top of their annual PCMA Meetings Forum Singapore which sees high-profile speakers from various industries addressing key topics related to association and conference management.

According to Sherrif Karamat, COO of PCMA, the scholarship will draw support from other destinations and suppliers who will also recommend local association executives and clients as applicants.

Explaining the inspiration behind the scholarship, Karamat told TTGmice e-Weekly: “We want to create an educational and networking environment for the Forum that includes viewpoints from all over the region. We believe (the scholarship) will provide more fruitful discussions and lead to greater collaboration.”

He added: “Professional development is critical for an individual’s growth and we realise that not all budgets include this expense. We want to support the costs and increase the ability to attend, as both PCMA and SECB believe in education to advance the industry.”

Jeannie Lim, executive director for conventions, meetings and incentive travel with SECB, said: “PCMA Meetings Forum Singapore has grown to become a pivotal platform that provides education and networking opportunities for association executives in Asia-Pacific. We felt that it was timely to create this scholarship to further encourage education and develop promising industry professionals in the region. This will help boost capabilities in the Asia-Pacific MICE industry over time.”

To qualify, the applicant must be based in Asia-Pacific and has planned one rotating event with a minimum of 100 delegates in the region in the past year; or is intending to plan at least one rotating event with a minimum of 100 delegates in the region in the upcoming years. Applicants can also be a core PCO or AMC based in this region that has managed at least three conferences for an Asia-Pacific/international association that has rotated in three countries (one of which must have been in Asia) with at least 200 delegates in attendance.

Further details are available on PCMA’s website.

Busan reverses MERS MICE slump

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INBOUND business events to Busan have made a “significant” recovery since the South Korean government’s official all-clear declaration on October 29 last year, following a spate of MERS infections in the country.

In an interview with TTGmice e-Weekly, Peter Jang, chief marketing officer with Busan Tourism Organization (BTO), shared that “exaggerated media reports” on MERS cases in South Korea between May and July 2015 had dented inbound tourism including business events.

During that period, incentive events fell from 54 to 26, seven international business events were cancelled, attendance at events tumbled, and 200 domestic business events were either cancelled or delay, according to Jang.

However, recovery came swiftly, a result of persistent destination marketing by the port city.

Between August and November 2015, Busan welcomed a number of high profile business events such as the 2015 International Union of Pure and Applied Chemistry 45th World Chemistry Congress and 2015 International Union of Pure and Applied Chemistry 48thGeneral Assembly in August; ASEAN +3 Task Force Meeting and IT Expo Busan 2015 in September; IEEE Sensors 2015, 25th International Photovoltaic Science and Engineering Conference and G-STAR 2015 Global Game Conference in November.

“We are confident about being able to (reverse) the damages (to our MICE business) brought on by the MERS incidents,” remarked Jang, who added that Busan has gone on to clinch two association bids in recent months – the 2017 IUPAP International Cosmic Ray Conference and the 2019 International Conference on Tritium Science and Technology.

Jang pointed out that while Europe and North America contribute the bulk of association meetings coming into Busan, the top source markets for inbound corporate meetings and incentive travel are China, Taiwan, Malaysia and Singapore.

To keep interest high, Jang said BTO is attending “all MICE exhibitions and roadshows in the Asia-Pacific” and investing in marketing and branding efforts “to enhance the image of the city and position it as the most attractive MICE destination”.

“We also cannot underestimate the importance of strengthening our network with associations and academic societies in order to attract new international congresses to Busan,” he added.

Fam tours for MICE media and industry buyers are also being conducted.

Meanwhile, Busan’s eager bid for World Expo 2030 has resulted in a number of related international events being held in the destination.

Jang said the city is heavily involved in backing the event bid.

He said: “A steering committee for the event has been spearheading several promotional campaigns while the Busan Metropolitan City and Busan City Council have enacted a municipal ordinance last August to attract the event.”

Explaining the importance of scoring the World Expo 2030, Jang said: “(It) is the one of the biggest mega events in the world, (and it will) catalyse Busan’s economic growth and raise its (global) image.”

Putting hospitality into hospitals

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Hospitals should do more than following the hospitality sector’s lead in its client-centric approach; they should also look to successful hotels for lessons on how to keep employees motivated.

nov13_xinyi-copyLush trees and rolling fields occupied by orange-beak hornbills, swinging monkeys and hopping bunnies surrounded me. At the push of a button, I could call for room service to make up the bed, and warm meals prepared according to my requests would be sent to my room. In-room amenities included a flatscreen TV, a lounge sofa, a working table and in-suite bathroom facilities. Amiable butlers would swing around regularly for checks while the manager would drop in for a chat twice a day. In the compound, there were F&B outlets and cafes, a hair salon, gift shops and a 24/7 convenience store.

You would be forgiven to think that I’m describing a resort stay. It’s actually a stay at a children’s hospital, where my husband and I spent two nights when my 11-month-old baby suffered a severe bout of diarrhoea. The animal-studded landscapes were but colourful wall images in the children’s ward, the pleasant butlers the team of nurses and the manager the paediatrician handling my daughter’s case.

The deluxe accommodation and well-kitted amenities indeed made the hospital a healing environment for my daughter to recuperate in and a less stressful one for my husband and I, as we could take turns to rest on the bed and sofa, catch up on our work thanks to in-room Wi-Fi and keep a watch over our child.

This hospital stay made me reflect on the many parallels between the hospital and hospitality industries – both in the business of taking care of people. Associating healthcare with hospitality may appear mismatched at first glance, but shouldn’t making patients – and their loved ones – more comfortable a priority for both?

There are many compelling reasons for the highly competitive healthcare sector to focus more on hospitality. A patient-centric environment lowers infection rates and fosters quicker recovery, and when anxiety levels are down it paves the opportunity for higher patient satisfaction and customer retention. In the US, many hospitals have brought on hotel executives from the likes of Ritz-Carlton and Marriott as the antidote for happy patients.

However, hospitals should do more than follow the hospitality sector’s lead in its client-centric approach; they should also look to successful hotels for lessons on how to keep employees motivated. Like the frontline staff of any hotel, nurses are the gatekeepers of any hospital and set the tone for the patient experience.

And with medical tourism becoming a huge business these days, more developments that combine healthcare with hotels, such as the One Farrer integrated facility or Six Senses appointing specialist doctors to its integrated wellness programmes, are likely to increase. All the more reason for to work towards a healthy hospital and hospitality symbiosis.

This article was first published in TTG Asia, May 6, 2016 issue, on page 2. To read more, please view our digital edition or click here to subscribe

Frasers Hospitality enlarges China footprint

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FRASERS Hospitality has unveiled plans to launch 10 more properties in China.

The properties will be located in Tianjin, Wuxi, Chengdu, Shanghai and Shenzhen, where the company already has an established presence, as well as in new markets like Nanchang, Dalian and Changsha.

These new launches will be across a range of Frasers’ brand offerings, including Fraser Suites, Fraser Place, Fraser Residence, Modena by Fraser and Capri by Fraser.

The Singapore-based operator has plans to open 30 properties offering a total of 7,000 units in China by 2019.

The company’s global portfolio currently stands at 139 properties in more than 80 cities worldwide, including those in the pipeline.

High-speed internet now aboard Royal Caribbean vessels

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ROYAL Caribbean International has made available high-speed internet connection on board all of its 24 cruise ships worldwide.

The service, named Voom, is touted as the fastest connection available at sea, according to Royal Caribbean, and allows guests to not just surf the internet but stream movies as well.

The cruise line promises greater bandwidth and speeds at least twice as fast as before while offering it at a lower price point, comparable to most land-based resort packages.

Its basic Surf package costs US$12.99 per device per day with additional devices connected at a discounted cost. If connecting five devices or more, each device will cost US$8.99 per day to connect.

An advanced Surf and Stream package costs US$17.99 per device per day, but allows more functions such as movie and music streaming from Netflix or Spotify, or to use video chat via apps like Skype. If connecting five devices or more, each device will cost US$11.99 per day to connect.

Commenting on the addition of Voom on all its ships, Michael Bayley, president and CEO, Royal Caribbean International, said: “Everything our guests and crew can do online at home, they will now be able to do from onboard all of our ships around the world.”

JAL miles now redeemable for Outrigger Hawaii stays

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Outrigger Waikiki Beach Resort

MILES accumulated on Japan Airlines (JAL) flights can now be used to redeem stays at Outrigger Hotels and Resorts properties on Hawaii island.

The partnership between Outrigger and JAL, effective since April, allows JAL Mileage Bank guests to spend their points on accommodations at three properties on Hawaii: Outrigger Waikiki Beach Resort, Outrigger Reef Waikiki Beach Resort, and the recently revitalised Ala Moana Hotel.

“JAL has an impressive history and growing future with our islands; we view this exclusive new partnership as a unique opportunity for Outrigger to further share its authentic island hospitality with our treasured guests from Japan,” said David Carey, president and CEO, Outrigger Enterprises Group.

JAL passengers make up over 30 per cent share of passengers to Hawaii from Japan, the largest share of seats to Hawaii from four major gateways in the country.

HRS expands partnership with Concur Travel

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AS part of an expanded partnership, corporate hotel booking platform HRS will enhance the display of its inventory on payment solutions provider Concur Travel.

At the same time, HRS will integrate with Concur Triplink, enabling travel managers to track bookings and expenses on the HRS platform.

The enhanced partnership will also see HRS and Concur conduct joint sales activities.

Commenting on the deal, Tim MacDonald, executive vice president of travel for Concur, said: “Our expanded partnership with HRS will allow us to deliver high quality content within Concur Travel along with fully integrated direct booking via Concur TripLink, enabling greater visibility and efficiencies, improved compliance and reduced direct and indirect costs.”

Malaysia takes to Weibo to court Chinese travellers

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THE Malaysia Inbound Tourism Association (MITA) and social media network Weibo are collaborating on a campaign to help meet Malaysia’s arrival targets this year.

As part of the campaign, a one-day Merdeka (Independence) Sales Day promotion is being planned for deployment on Weibo to coincide with Malaysia’s 59th independence day on August 31.

“(There will be) a landing page on Weibo (featuring destination Malaysia) and Malaysian tourism product offerings that play on the number 59,” said Mint Leong, secretary-general, MITA.

In addition, key influencers on Weibo will share travel tips and destination stories on Malaysia. Contests and giveaways are also being planned.

Yesterday, over 200 tourism industry players from Peninsular Malaysia were briefed on the campaign at an event organised by MITA and given insights as to how Weibo can be used as a marketing tool.

A similar briefing will be conducted in Kuching for those in East Malaysia.

“We are trying to get everybody involved in this campaign, from tour operators and hoteliers to retail outlets and attractions,” said Uzaidi Udanis, vice president of MITA.

“China has a huge outbound market and Chinese travellers spend an average of 908 ringgit (US$228) a day. Through Weibo, we hope to reach out to the Chinese digitally.”

137 Pillars eyes 20 hotels in the next five years

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Christopher E. Stafford

THAILAND’s Wongphanlert family is spinning off a new luxury boutique hotel management company, 137 Pillars Hotels & Resorts, from their first hotel, 137 Pillars House Chiang Mai which since opening in December 2011 has been showcasing the brand’s potential.

The 30-suite Chiang Mai property is a restoration of the northern headquarters of the East Borneo Trading Company built 125 years ago.

With land banks in Bangkok and Phuket, the group is now building two more hotels, 137 Pillars Suites & Residences Bangkok, scheduled to open late this year/early 2017 with 34 suites and 179 private residences, and 137 Pillars Estate Phuket, scheduled to open in early 2019 on the north peninsula of Kata beach with 62 suites and villas. Land has also been acquired for another development on Phang Nga island.

It’s all systems go for the family to move into the hotel management business. Christopher E. Stafford, who has been appointed COO to direct and oversee the mission, has put in place executive team members including five group directors, for projects and technical services, sales and marketing, culinary, F&B and finance.

Said Stafford: “I see a window to create a branded luxury boutique hotel company. I’m aiming for 20 hotels in the next five years, their size not more than 60 keys ideally and only all suites or all villas.

“Our advantage is our owners have land banks. I also believe that to expand, I need to look outside the shell of Thailand. The real opportunity today is in places like Sri Lanka, Myanmar, Laos, Cambodia and Vietnam.”

Stafford said by the time the 137 Pillars hotels in Bangkok and Phuket open, the group should have secured management contracts to manage luxury boutique hotels for other owners.

“We’re accelerating these deals. Because we’re in a business that is labour and capital intensive, speed really matters; our costs are not going to go away. If you look at Bangkok alone, labour costs have risen 30-40 per cent in the last five years, plus there’s a real shortage of great people. We have to bring in lots of resources and that is costing a lot. If our carrying costs are high to run a management company, we’ve got to leverage them pretty quickly.”

Stafford moved into the COO role from working with the family as vice president hotel operations of SilverNeedle Hospitality, which will continue to manage the 137 Pillars House Chiang Mai until this December. He also headed Anantara from 2000-2007 in Thailand and the Maldives, opening six properties for the group.

Thailand’s biggest water park to open near Pattaya

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THAILAND’s newest and biggest water park will open its doors to the public tomorrow.

The over 16 hectare RamaYana Water Park is located 25 minutes away by car from central Pattaya, near the Khao Chi Chan Buddha mountain.

Features include 21 water slides, two dedicated kids’ zones, a wave pool, lazy river, floating market, elephant rides as well as several other activities and relaxation areas, totalling 50 independent attractions.

F&B options and spa treatments are also available at the park.

“It is our intention that RamaYana will be recognised as both the largest and leading water park in Thailand, and additionally as a new world-class visitor attraction,” said Johannes Pattermann, marketing & sales director, RamaYana Waterpark, adding that unique touch points will set the park apart from others.

“The natural water available throughout the park, for example, is crystal clear drinking water from the park’s own wells,” he added.

As an opening special until October 31, all visitors can enter for a full day for 990 baht (US$28) for adults or 790 baht for children. Kids below 90cm enter free. Various family packages are also on offer.

The park operates daily from 10.00 to 18.00.