TTG Asia
Asia/Singapore Tuesday, 23rd December 2025
Page 1828

Philippine banks on charter flights to lift inbound Chinese incentive numbers

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THE Philippine Department of Tourism (DoT) is hoping to grow Chinese incentive arrivals by encouraging the creation of more charter flights from China.

Hundreds of Chinese incentive groups visited the Philippines last year, thanks to the availability of direct charter flights in the form of regular services that are operated for a year as well as short-term and ad hoc ones during China’s Golden Week holidays.

The uptrend is expected to continue this year, on the back of further plans for charter flights which include AirAsia Zest’s services to Kalibo from Tianjin, Chongqing and Chengdu, and to Puerto Princesa and Palawan from Shanghai, as well as AirPhil Express’ services to Kalibo from Hefei and Fuzhou, and to Cebu from Nanning.

Niel P Ballesteros, the officer-in-charge of the DoT in Shanghai and Beijing, said the tourism bureau is rooting for more charter flights from China because they “open up air access to and from destinations (lacking) regular flight services”. Philippine destinations that benefit from such arrangements are usually outside of Manila, the main gateway to the country, and which are not covered by bilateral air entitlements.

Currently, seven airlines serve routes between Manila and China. They are Philippine Airlines, Cebu Pacific, AirAsia, China Eastern, China Southern, Xiamen Air and Air China. With the availability of charter flights, more Chinese cities beyond Shanghai, Beijing and Guangdong are linked to Boracay and Cebu which are favoured by leisure and incentive travellers.

Illustrating the benefits of charter flights, Ballesteros said services to Kalibo in Boracay from 11 Chinese cities are generating 136 flights and 24,480 passengers every month, while those to Cebu from five Chinese cities are generating 34 flights and 10,976 passengers monthly.

In addition, eight chartered flights to Laoag in Ilocos Norte carry 1,280 pax monthly into the coastal destination.

Ballesteros said charter flights are “the most cost-efficient tool to generate arrivals”, and it “has an immediate big impact with measurable results”.

This is because charter flights usually have 98 per cent Chinese pax and 95 per cent load factor, he added.

He also noted that charters offer “ease of travel, convenience, more affordable tickets and tour programmes”.

CSR activities, unique stays top requirements of Chinese incentive groups

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SITE’s Alicia Yao (far left) and Incentive Research Foundation’s Joost De Meyer share what’s trending in the Chinese incentive market at yesterday’s Spotlight on Incentive forum. The session was moderated by Kongres Magazine’s Robert Cotter (far right)

ORGANISERS of incentive programmes for Chinese companies are increasingly looking to incorporate meaningful corporate social responsibility (CSR) activities as well as unique accommodation options with a sense of place through sharing economy services in their programmes.

The observations were shared by Alicia Yao who sits on the SITE Global International board of directors and Joost De Meyer, trustee, Incentive Research Foundation at yesterday’s Spotlight on Incentive forum discussion at Shanghai Marriott Parkview.

Commenting on the rising desire for CSR elements within incentive programmes, Yao said it is a win-win situation for both the destination and corporate companies.

“Corporate companies use events for marketing and (for achieving) good public relations within and outside the organisation. For instance, there was a Guinness World Records’ entry set by 6,400 participants of the Tien incentive group when they cleaned up a beach in Nice, France within two hours. It generated over 1,100 international media reports.

“There was also a Chinese healthcare firm whose young staff volunteered to cook a Chinese meal for some impoverished children in a local childcare centre in South Africa. The activity turned out to be the best experience the incentive delegates had on the trip.”

Yao opined that incentive programmes that are purely for fun are becoming extinct as Chinese incentive organisers get smarter in the use of such activities. Besides looking for ways to offer incentive delegates a better destination experience and to give back to the host destination, companies are also using incentive trips to identify new business avenues.

Citing an example, Yao said the Chinese healthcare firm that went to South Africa also took the chance to explore opportunities to supply their products to local hospitals.

Meanwhile, the rising population of millennials in the workplace has led to growing demand for shared economy services, specifically in the accommodation space.

De Meyer said: “Millennials are looking for unique experiences, such as stays in boutique accommodation. Hotel (investors) are (responding by) building more (of such properties) to make sure (this segment of travellers) feel at home.”

Yao and De Meyer also shared that social media and the use of mobile apps are changing the way the Chinese work and live, so incentive houses must recognise this trend and respond with innovative ideas to engage this segment of incentive travellers.

Photo of the Day: St Regis Langkawi opens

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Malaysia’s first St Regis property, the St Regis Langkawi, opened its doors yesterday with a grand opening graced by (from right) Charlie Dang, regional vice president, Starwood South-east Asia; Shirley Tan, CEO, Rajawali Property Group; and Erhard Hotter, senior vice president, hotel operations, Rajawali Property Group. The St Regis Kuala Lumpur is also slated to open in June this year.

IATA board recommends de Juniac as new chief

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Alexandre de Juniac, likely successor to Tony Tyler as director general and CEO of IATA

THE IATA board of governors has decided to recommend Alexandre de Juniac as successor to retiring director general and CEO, Tony Tyler, who will continue his duties until the succession is formalised at the AGM, taking place from June 1 to 3 in Dublin.

De Juniac has served as chairman and CEO of Air France-KLM since 2013. Prior to that, he was the chairman and CEO of Air France (2011-2013). Under de Juniac’s leadership, Air France and the Air France-KLM Group underwent a painful restructuring, but which saw improved efficiency and strengthened performance for the group.

He had also held positions in the French government, having beugn his career with the State Council in 1988 till 1993. Subsequently, he served in the Department of Budget as a technical advisor and was then deputy chief of staff in the cabinet of Nicolas Sarkozy between 1993 and 1995, and in the Ministry of Economy, Industry and Employment as chief of staff to then minister Christine Lagarde from 2009 to 2011.

Vietnam’s golf capital lands direct flights from Bangkok

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FROM May 25, Bangkok Airways will launch direct flights from Thailand’s capital to the city of Danang, Vietnam’s gateway to some of the country’s best golf courses.

The new route will be operated by a 144-seater Airbus 319 and depart Suvarnabhumi Airport at 11.00 on Mondays, Wednesdays, Fridays and Sundays, taking about four and a half hours to arrive at Da Nang International Airport.

Danang, which aims to attract more than 5 million visitors this year, is also served by direct international flights from Singapore, Kuala Lumpur, Siem Reap, Seoul, Hong Kong and several cities in China including Shanghai. Danang welcomed 4.6 million visitors in 2015.

Bigger budget, more challenging targets for Indonesia MICE

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The Indonesia Convention Exhibition (ICE) building

INDONESIA’s tourism minister Arief Yahya has listed a set of goals for the new Indonesia Convention and Exhibition Bureau (INACEB), challenging it to achieve targets within the first 100 days of operations as well as by 2019.

In his speech during the launch of INACEB last week, Arief said he would pledge US$10 million to be used in lobbying for business events, on top of the 600 billion rupiah (US$46.2 million) the ministry had allotted for the bureau’s operational, bidding and delegate boosting efforts this year.

Elaborating what INACEB must accomplish quickly, Arief said: “First, we must have good products. We have identified 16 MICE destinations, so get them ready. Secondly, identify your top 10 target markets. Thirdly, pick three events that you will pursue and win them.”

Arief said he understood that much effort was needed to score an event, and urged INACEB to build personal relationships with top decision makers of targeted events.

“To influence decision makers you need to treat them like VVIPs and you will need a budget for it. So, go and lobby them, play golf with them, and I will pay for it,” he remarked.

He has also suggested that INACEB form a dedicated bidding team, and called for the bureau to lead an “Indonesia incorporated” front in the fight for MICE business.

He said: “I have seen (suppliers) bidding on their own. We don’t want that anymore. We need to go out as (one entity) to come up with an all-in-one offering.

Responding to the minister’s challenges, INACEB chairman Budi Tirtawisata, who is also group CEO of Panorama Group, said the first 100 day goals were “motivating challenges”.

To accomplish them, INACEB will first focus on five destinations that are ready for MICE – Bali, Jakarta, Yogyakarta, Surabaya and Bandung.

“We will work with the regional government and tourism boards as well as associations to bid for events,” said Budi, adding that INACEB will also have an ambassador programme by appointing prominent persons in different sectors and supporting them in efforts to lobby for international events in Indonesia.

Budi said INACEB had already drawn up a list of major conventions to bid for, one of which is a Chinese clan convention slated for 2018.

As a non-profit, independent private organisation, INACEB will partner the Ministry of Tourism in supporting the Wonderful Indonesia campaign, especially in the promotion of the country’s MICE cities.

Its focus in the next five years will be on strengthening the database of MICE destinations and target markets, optimising promotional activities and winning events through bids. It aims to improve Indonesia’s ranking on ICCA and UIA charts and achieve two million MICE arrivals by 2019.

Emirates, Malaysia Airlines enhance codeshare agreement

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EMIRATES and Malaysia Airlines have unveiled new routes as part of their codeshare agreement, providing passengers with more convenient connections and greater opportunities for miles accrual.

The new routes, jointly marketed under Emirates flight numbers, will cover 15 key Malaysian cities such as Langkawi, Penang, Johor Bahru, Kuching and Kota Kinabalu.

The agreement, which began with the Kuala Lumpur-Dubai route on February 15, saw Malaysia Airlines placing its code and flight numbers on Emirates services, represented by three-daily flights on Boeing 777 aircraft and daily flights on the Airbus A380 between the two cities.

Commenting on the new codeshare routes, Thierry Antinori, executive vice president and chief commercial officer, Emirates, said: “The codeshare with Malaysia Airlines will provide more seamless travel options for our passengers to visit 15 cities in Malaysia and elsewhere in the region with a convenient connection in Kuala Lumpur.

“Reciprocally, travellers from the region will also benefit from an expanded network including 90 destinations spanning Europe, the Middle East, Africa, and the Americas.”

Apart from enjoying the convenience of a single combined ticket for Emirates and Malaysia Airlines-operated flights, connecting passengers will also be able to receive their tickets as well as check in their baggage at a single point.

Members of the airlines’ frequent flyer programmes, Emirates Skywards and Malaysia Airlines’ Enrich, will be able to accumulate and redeem miles on all international and domestic flights operated by both airlines.

Strong greenback, local economy spur US travel to Asia

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SINGAPORE welcomed a record 500,000 US travellers in 2015 and the US market grew three per cent last year, according to the New York office of the Singapore Tourism Board’s (STB) Singapore Exhibition & Convention Bureau (SECB).

Kershing Goh, regional director, Americas, international group, of STB and SECB, said there was a 50-50 split between BTmice and leisure travellers.

Goh attributed the good showing to the strong US dollar and good economic conditions as well as SECB’s efforts in targeting US incentive groups and corporate travellers last year. But she noted that US outbound growth was more strongly driven by leisure traffic.

She said: “Every region in the world, including Asia, is seeing growth. China is a big magnet and US arrivals into Japan grew by double digits.

“The launch of United Airlines’ Boeing 787-9 Dreamliner direct non-stop service between Singapore and San Francisco on June 3, and the additional frequencies by Asian carriers such as EVA Air and All Nippon Airways would continue to open up opportunities to tap the US outbound market.”

“This year, we are ramping up efforts to promote leisure travel as well as business travel from Silicon Valley,” she added.

Kathryn Loh, general manager, destination management, inbound, SingExpress Travel commented that distance is still a major obstacle in cracking the US MICE nut, but observed business travel is increasing.

“United’s direct non-stop flight will help, but direct non-stop flights on Singapore Airlines from the US will be more critical in tapping and growing US meeting and incentive groups,” Loh said.

Aloysius Arlando, CEO, SingEx Holdings, added there has been a rise in US delegates at conventions and exhibitions held at its venue in the last two years, in particular for sectors such as aerospace and aviation, IT and healthcare. He added that the number of US delegates attending MRO (Maintenance, Repair Overhaul) Asia increased between 10 and 12 per cent.

“US business travellers are coming to Singapore to explore establishing an office or R&D base to springboard to other parts of the region,” he said.

Arlando noted that while “larger US SMEs wanting to break into the Asian market will find Singapore a good entry point”, Singapore players must be industry focused to tap the US market.

He elaborated: “Asia is now part of a number of mega MLM (multilevel marketing) events with up to 12,000 participants and for the big achievers, money is no object. Of those numbers, some two to three per cent of attendees are from he US headquarters who also make follow-up business development trips and to seal new business.”

Arlando observed the last “spike” in US BTmice numbers was in 2007/08 before the global financial crisis.

Travelport acquires distributor Galileo Japan

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Gordon Wilson, president and CEO, Travelport

TRAVELPORT has bought over its third-party distributor in the world’s fourth largest economy, Galileo Japan, which previously belonged to a group of airline owners.

The acquisition allows the GDS to establish a consolidated Travelport Japan entity in the country, having operated in the market on a franchise basis for the past 30 years. Travelport will still offer customers a choice of Apollo or Worldspan platforms.

All former Galileo Japan employees, including managing director Yoshinobu Aoyama, will transition to the new Tokyo-headquartered Travelport entity. There will also be two satellite offices, one in Nagoya and another in Osaka.

Commenting on the acquisition, Gordon Wilson, president and CEO, Travelport, said: “The decision to transform from a distribution franchise to a wholly owned operation is commensurate with our goals to further expand our successful business across Asia.

“Japan is a major travel market and owning our operation here, whilst continuing our other successful strategic partnerships in Japan, will enhance our growth prospects in the country.”

Upgraded experience at Singapore Marriott Tang Plaza Hotel club lounge

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SINGAPORE Marriott Tang Plaza Hotel has completed refurbishments of its Executive Lounge, which now promises the highest levels of comfort, luxury and exclusivity for its guests across a larger space.

The refreshed experience begins at the expanded lift lobby to the Executive Lounge on the 27th floor, which opens up to translucent glass panels that offer a glimpse of the facilities within as well as of Orchard Road.

Inside, modern and elegant furnishings and bold hues of cream, green and brown greet guests. Formerly 197m2, the Executive Lounge today spans across 268m2 to cater to the growing number of well-heeled and business travellers who prefer a premium experience. It can seat more than 90 guests.

Simon Bell, hotel general manager, said: “The Executive Lounge is the ideal choice for travellers who expect more than just the ordinary. With this in mind, our management team had worked closely with Tang Holdings and renowned designer Mark Ormsby Interiors to create a luxurious sanctuary that is functional and comfortable, yet exquisite. We strive to create one of the most brilliant home-away-from-home experiences at the Executive Lounge by offering the ultimate in luxury.”